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WFA benchmark on possible vendors who could provide creative auditing services.
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Webinar+: Programmatic supply-chain transparency
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This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
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In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper…
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Webinar: Making the most of Dynamic Creative Optimisation (DCO)
This webinar covers how to create a unified operating model that brings creative and media closer.
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Driving brand value with emotional intelligence in content
This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.
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This benchmarks covers how WFA members handle the internal administration and management of Customer/Marketing Data Platforms.
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Benchmark: Buying Channels
This WFA member benchmark covers buying channels / procure-to-pay systems that WFA members use and how they implement related…