Posts about Marketing technology

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  1.    Norwegian association unveils new adtech and martech guidance
    Marketing technologyMarketing technologyMarketing technology

    Norwegian association unveils new adtech and martech guidance

    ANFO launches free advice service, information hub and academy to help marketers navigate adtech and martech landscape

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  2.    Webinar: Live-streaming & E-commerce
    ChannelsMarketing technologyMarketing operationsMarketing technologyMarketing technology

    Webinar: Live-streaming & E-commerce

    This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live…

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  3.    Programmatic Data & Technology (2020)
    ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Programmatic Data & Technology (2020)

    The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…

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  4.    Benchmark: AI ad creative audit solution providers
    ChannelsMarketing technologyMarketing technologyMarketing technology

    Benchmark: AI ad creative audit solution providers

    WFA benchmark on possible vendors who could provide creative auditing services.

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  5.    Benchmark: e-invoicing solutions
    Agency remuneration & contractsMarketing technologyMarketing procurementMarketing technologyMarketing technology

    Benchmark: e-invoicing solutions

    This member benchmark examines the usage of e-invoicing solutions.

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  6.    Webinar+: Programmatic supply-chain transparency
    ProgrammaticMarketing technologyMarketing operationsMarketing technologyData-driven marketingMarketing technology

    Webinar+: Programmatic supply-chain transparency

    This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published…

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  7.    Webinar: A Marketer's guide to digital ad fraud
    Ad fraud & verificationDigital policyMarketing technologyBrand reputationMarketing operationsMarketing technologyMarketing effectivenessMarketing technology

    Webinar: A Marketer's guide to digital ad fraud

    This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.

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  8.    Webinar+: Customer Experience in the New Normal
    Marketing technologyIntegrated marketingMarketing operationsMarketing technologyConsumer insightMarketing effectivenessMarketing technology

    Webinar+: Customer Experience in the New Normal

    In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper…

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  9.    Webinar: Making the most of Dynamic Creative Optimisation (DCO)
    ProgrammaticMarketing technologyMarketing procurementMarketing technologyData-driven marketingMarketing technology

    Webinar: Making the most of Dynamic Creative Optimisation (DCO)

    This webinar covers how to create a unified operating model that brings creative and media closer.

    Read more about "Webinar: Making the most of Dynamic Creative Optimisation (DCO)"
  10.    Driving brand value with emotional intelligence in content
    Audience measurementMarketing technologyMarketing technologyData & analyticsMarketing technology

    Driving brand value with emotional intelligence in content

    This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.

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  11.    Benchmark: Customer Data Platforms (CDP)
    Marketing technologyMarketing technologyOrganisation & structureMarketing technology

    Benchmark: Customer Data Platforms (CDP)

    This benchmarks covers how WFA members handle the internal administration and management of Customer/Marketing Data Platforms.

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  12.    Benchmark: Buying Channels
    Marketing technologyMarketing procurementMarketing technologyMarketing technology

    Benchmark: Buying Channels

    This WFA member benchmark covers buying channels / procure-to-pay systems that WFA members use and how they implement related…

    Read more about "Benchmark: Buying Channels"