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Media Forum Meeting Overview (September 2020)
Overview of the Media Forum held on 22 September, 2020.
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Programmatic & Data Forum Meeting Overview (September 2020)
Overview of the Media Forum held on 9 September, 2020.
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Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
In-house and hybrid trading models now used by 84% of respondents
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Programmatic Data & Technology (2020)
The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…
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Webinar: Navigating global media pricing in 2020
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of…
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Benchmark: AI ad creative audit solution providers
WFA benchmark on possible vendors who could provide creative auditing services.
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Benchmark: Agency barter
This benchmark examines the usage of agency barter & principal buying/trading offerings.
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WFA makes new appointments to APAC Leadership team
Senior Coca-Cola and GSK executives to take key roles for region
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Media Outlook in the COVID-19 Crisis
Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…
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Webinar: An advertiser's guide to OTT media in APAC
This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.