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Benchmark: Media Planning Tools
WFA member research on media planning tools
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Organisation & structure
Media Forum APAC meeting overview (April 2024)
Overview of the WFA Media Forum Asia Pacific held in person in Singapore
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Media transformationMarketing effectiveness
WFA Media Forum March 2024: Forum Connect Amsterdam
Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of…
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Marketing effectiveness
WFA Media Forum April 2024: AI and Retail Media
Introduction to WFA AI Community & Retail Media deep dive.
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Media governance
L’Oréal Chief Media Officer to take on Media Forum co-chair role
Mathias Chaillou, Chief Media Officer at L’Oréal, is to become co-chair of the WFA’s Media Forum, working…
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Marketing effectiveness
WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability
The first meeting of the WFA Media Community in 2024.
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Marketing effectiveness
Media Forum Connect meeting overview (November 2023)
Overview of the Media Forum held in New York City in November 2023
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Marketing technologyMarketing technologyMedia transformationMarketing effectivenessMarketing technology
Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t
Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…
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Media governance
Media budgets are on the rise, finds WFA and Ebiquity annual research
Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…
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Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report
From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price…
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Marketing effectiveness
Media Forum meeting overview (October 2023)
Overview of the Media Forum held in Zurich, Switzerland in October 2023
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Media governanceProgrammaticData collection & privacy
Privacy Spotlight: India
An in-depth overview of recent privacy developments in India impacting brand advertisers.