Posts about Media Forum

Related content

  1.    WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability
    Marketing effectiveness

    WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability

    The first meeting of the WFA Media Community in 2024.

    Read more about "WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability"
  2.    Media Forum Connect meeting overview (November 2023)
    Marketing effectiveness

    Media Forum Connect meeting overview (November 2023)

    Overview of the Media Forum held in New York City in November 2023

    Read more about "Media Forum Connect meeting overview (November 2023)"
  3.    Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t
    Marketing technologyMarketing technologyMedia transformationMarketing effectivenessMarketing technology

    Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t

    Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…

    Read more about "Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t"
  4.    Media budgets are on the rise, finds WFA and Ebiquity annual research
    Media governance

    Media budgets are on the rise, finds WFA and Ebiquity annual research

    Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…

    Read more about "Media budgets are on the rise, finds WFA and Ebiquity annual research"
  5.    Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report

    Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report

    From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price…

    Read more about "Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report"
  6.    Media Forum meeting overview (October 2023)
    Marketing effectiveness

    Media Forum meeting overview (October 2023)

    Overview of the Media Forum held in Zurich, Switzerland in October 2023

    Read more about "Media Forum meeting overview (October 2023)"
  7.    Privacy Spotlight: India
    Media governanceProgrammaticData collection & privacy

    Privacy Spotlight: India

    An in-depth overview of recent privacy developments in India impacting brand advertisers.

    Read more about "Privacy Spotlight: India"
  8.    Spotlight: An update on Google’s Privacy Sandbox
    Media governanceProgrammaticData collection & privacy

    Spotlight: An update on Google’s Privacy Sandbox

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: An update on Google’s Privacy Sandbox"
  9.    Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape

    Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape

    In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a…

    Read more about "Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape"
  10.    WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023
    Media measurementMarketing effectiveness

    WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…

    Read more about "WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023"
  11.    Media Forum Overview – Taking a Deeper Dive into Retail Media
    ChannelsOrganisation & structure

    Media Forum Overview – Taking a Deeper Dive into Retail Media

    Meeting overview and agenda from the Media Forum on the 8th of June 2023.

    Read more about "Media Forum Overview – Taking a Deeper Dive into Retail Media"
  12.    Media Forum Overview - Global Marketer Week Istanbul 2023
    Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structure

    Media Forum Overview - Global Marketer Week Istanbul 2023

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

    Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"