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  1.    How ‘viewable’ is your market? 10 trillion impressions provide some answers
    Ad fraud & verification

    How ‘viewable’ is your market? 10 trillion impressions provide some answers

    In 2019, WFA invited key verification suppliers to join forces and participate in an exercise to share market-by-market data on…

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  2.    Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
    ProgrammaticMarketing technologyData-driven marketingMarketing technology

    Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals

    In-house and hybrid trading models now used by 84% of respondents

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  3.    Programmatic Data & Technology (2020)
    ProgrammaticMarketing technologyData-driven marketingMarketing technology

    Programmatic Data & Technology (2020)

    The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…

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  4.    Webinar: Navigating global media pricing in 2020
    ChannelsMedia governanceMarketing operations

    Webinar: Navigating global media pricing in 2020

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of…

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  5.    Benchmark: AI ad creative audit solution providers
    ChannelsMarketing technologyMarketing technology

    Benchmark: AI ad creative audit solution providers

    WFA benchmark on possible vendors who could provide creative auditing services.

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  6.    Benchmark: Agency barter
    ChannelsAgency remuneration & contracts

    Benchmark: Agency barter

    This benchmark examines the usage of agency barter & principal buying/trading offerings.

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  7.    WFA makes new appointments to APAC Leadership team

    WFA makes new appointments to APAC Leadership team

    Senior Coca-Cola and GSK executives to take key roles for region

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  8.    Media Outlook in the COVID-19 Crisis
    ChannelsMedia governanceMarketing effectiveness

    Media Outlook in the COVID-19 Crisis

    Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…

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  9.    Webinar: An advertiser's guide to OTT media in APAC
    Integrated marketingMarketing operationsMarketing effectiveness

    Webinar: An advertiser's guide to OTT media in APAC

    This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.

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  10.    Webinar: The evolution of digital standards
    Ad fraud & verificationAudience measurementBrand safetyBrand safety

    Webinar: The evolution of digital standards

    This webinar with the Media Ratings Council (MRC) covers what you need to know to buy with…

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  11.    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
    Audience measurementChannelsIntegrated marketingMarketing effectiveness

    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation

    In this webinar focusses on what the future may hold for online video and how brands should treat this medium going…

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  12.    Webinar: How advertising lost sight of creativity and what to do about it
    ChannelsProductionCreativityConsumer insightMarketing effectiveness

    Webinar: How advertising lost sight of creativity and what to do about it

    System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…

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