Posts about Media Forum

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1. 
   Benchmarks & surveys

   13 August 2024

   Benchmark: Media Planning Tools

   WFA

   WFA member research on media planning tools

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2. 
   Event reports

   31 May 2024
   Organisation & structure

   Media Forum APAC meeting overview (April 2024)

   WFA

   Overview of the WFA Media Forum Asia Pacific held in person in Singapore

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3. 
   Event reports

   18 April 2024
   Media transformationMarketing effectiveness

   WFA Media Forum March 2024: Forum Connect Amsterdam

   WFA

   Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of…

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4. 
   Videos & webinars

   8 April 2024
   Marketing effectiveness

   WFA Media Forum April 2024: AI and Retail Media

   WFA

   Introduction to WFA AI Community & Retail Media deep dive.

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5. 
   News

   2 April 2024
   Media governance

   L’Oréal Chief Media Officer to take on Media Forum co-chair role

   WFA

   Mathias Chaillou, Chief Media Officer at L’Oréal, is to become co-chair of the WFA’s Media Forum, working…

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6. 
   Videos & webinars

   26 January 2024
   Marketing effectiveness

   WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability

   WFA

   The first meeting of the WFA Media Community in 2024.

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7. 
   Event reports

   18 December 2023
   Marketing effectiveness

   Media Forum Connect meeting overview (November 2023)

   WFA

   Overview of the Media Forum held in New York City in November 2023

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8. 
   Opinions

   27 November 2023
   Marketing technologyMarketing technologyMedia transformationMarketing effectivenessMarketing technology

   Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t

   Matt Green

   Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…

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9. 
   Benchmarks & surveysReports & whitepapers

   7 November 2023
   Media governance

   Media budgets are on the rise, finds WFA and Ebiquity annual research

   Matt Green

   Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…

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10. 
    NewsReports & whitepapers

    3 November 2023

    Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report

    Matt Green

    From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price…

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11. 
    Event reports

    23 October 2023
    Marketing effectiveness

    Media Forum meeting overview (October 2023)

    WFA

    Overview of the Media Forum held in Zurich, Switzerland in October 2023

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12. 
    Videos & webinars

    19 October 2023
    Media governanceProgrammaticData collection & privacy

    Privacy Spotlight: India

    WFA

    An in-depth overview of recent privacy developments in India impacting brand advertisers.

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