Posts about Media auditing

Related content

1. 
   News

   1 March 2022
   Media governanceMedia transparencyProgrammatic

   WFA launches global guide to media contracts excellence

   WFA

   The guide looks at ten areas of best practice around the world

   Read more about "WFA launches global guide to media contracts excellence"
2. 
   Guides & templates

   28 February 2022
   Media governanceMedia transparency

   Media Contract Guidance for Advertisers: Global Best Practice

   WFA

   This document, created in partnership with FirmDecisions, is the first global guide to best practice in media contracts for…

   Read more about "Media Contract Guidance for Advertisers: Global Best Practice"
3. 
   Event reports

   25 May 2021
   Channels

   Media Forum China Meeting Overview (May 2021)

   WFA

   Overview of the Media Forum held on 20 May, 2021.

   Read more about "Media Forum China Meeting Overview (May 2021)"
4. 
   Videos & webinars

   14 October 2020
   Brand safetyChannelsBrand safetyMarketing operationsOrganisation & structure

   Webinar: Where do great ads thrive?

   WFA

   In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?

   Read more about "Webinar: Where do great ads thrive?"
5. 
   Benchmarks & surveys

   26 November 2019
   Media governanceMarketing operationsMarketing procurement

   Survey: Media Planning & Buying Management Tools

   WFA

   A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…

   Read more about "Survey: Media Planning & Buying Management Tools"
6. 
   Benchmarks & surveys

   25 November 2019
   ChannelsAgency remuneration & contracts

   KPIs to consider when buying on TV in the MEA region

   WFA

   WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).

   Read more about "KPIs to consider when buying on TV in the MEA region"
7. 
   Event reports

   27 June 2019
   Ad fraud & verificationMedia governanceProgrammatic

   Media Forum Meeting Overview (June 2019, Shanghai)

   WFA

   Overview of the Media Forum held on June 27th, 2019 in Shanghai

   Read more about "Media Forum Meeting Overview (June 2019, Shanghai)"
8. 
   Benchmarks & surveysReports & whitepapers

   14 June 2018
   Agency evaluation & performanceConsumer insightData & analytics

   Tutorial Key Performance Indicator

   UPA (Italy)

   Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …

   Read more about "Tutorial Key Performance Indicator"
9. 
   Videos & webinars

   3 May 2018
   Media governance

   Webinar: Independent media advisors

   WFA

   Media ‘advising’, encompassing services such as media auditing, contract compliance, consulting, and others, is a…

   Read more about "Webinar: Independent media advisors"
10. 
    Benchmarks & surveysReports & whitepapers

    28 March 2018
    Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness

    Global viewability benchmarks 2017

    WFA

    WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

    Read more about "Global viewability benchmarks 2017"
11. 
    Event reports

    14 March 2018
    Ad fraud & verificationMedia transparencyProgrammatic

    Media Forum Meeting Overview (March 2018, Shanghai)

    WFA

     Overview of the Media Forum held in March 2018 in Shanghai.

    Read more about "Media Forum Meeting Overview (March 2018, Shanghai)"
12. 
    Press releases

    9 March 2018
    Media governance

    Major multinationals go beyond auditing as independent advisor role evolves

    WFA

    Advisors now helping to set long-term strategy for media management, evolve marketing organisations, hire agencies and people as…

    Read more about "Major multinationals go beyond auditing as independent advisor role evolves"