Posts about Media auditing

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1. 
   Benchmarks & surveys

   26 November 2019
   Media governanceMarketing operationsMarketing procurement

   Survey: Media Planning & Buying Management Tools

   WFA

   A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…

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2. 
   Benchmarks & surveys

   25 November 2019
   ChannelsAgency remuneration & contracts

   KPIs to consider when buying on TV in the MEA region

   WFA

   WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).

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3. 
   Benchmarks & surveysReports & whitepapers

   14 June 2018
   Agency evaluation & performanceConsumer insightData & analytics

   Tutorial Key Performance Indicator

   UPA (Italy)

   Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …

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4. 
   Videos & webinars

   3 May 2018
   Media governance

   Webinar: Independent media advisors

   WFA

   Media ‘advising’, encompassing services such as media auditing, contract compliance, consulting, and others, is a…

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5. 
   Benchmarks & surveysReports & whitepapers

   28 March 2018
   Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness

   Global viewability benchmarks 2017

   WFA

   WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

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6. Press releases

   9 March 2018
   Media governance

   Major multinationals go beyond auditing as independent advisor role evolves

   WFA

   Advisors now helping to set long-term strategy for media management, evolve marketing organisations, hire agencies and people as…

   Read more about "Major multinationals go beyond auditing as independent advisor role evolves"
7. 
   Benchmarks & surveysReports & whitepapers

   12 October 2017
   Ad fraud & verificationAudience measurementProgrammaticMedia measurementDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

   Survey on Global Ad Viewability & Ad Fraud levels

   WFA, Ebiquity

   WFA member benchmark. For additional details, please log in.

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8. 
   Benchmarks & surveys

   9 October 2017
   Media governanceAgency evaluation & performanceMarketing procurementOrganisation & structure

   Survey on Global internal media structure & organisation

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Survey on Global internal media structure & organisation"
9. 
   Guides & templates

   8 August 2017
   Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics

   European Viewability Measurement Principles

   WFA

   Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…

   Read more about "European Viewability Measurement Principles"
10. 
    Benchmarks & surveys

    7 June 2017
    Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Survey results: Paying for 3rd party verification

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey results: Paying for 3rd party verification"
11. 
    Benchmarks & surveys

    1 June 2017
    Ad fraud & verificationBrand safetyBrand safetyAgency evaluation & performanceDigital transformationData & analyticsData-driven marketing

    Survey on Online Advertising Effectiveness

    WFA, Ebiquity

       WFA member survey. For additional details, please log in.

    Read more about "Survey on Online Advertising Effectiveness"
12. 
    Benchmarks & surveys

    1 June 2017
    Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics

    Survey on Media Governance and Guardianship

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Media Governance and Guardianship"