Media governanceMedia transparencyProgrammatic
WFA launches global guide to media contracts excellence
The guide looks at ten areas of best practice around the world
Media governanceMedia transparency
Media Contract Guidance for Advertisers: Global Best Practice
This document, created in partnership with FirmDecisions, is the first global guide to best practice in media contracts for…
Media Forum China Meeting Overview (May 2021)
Overview of the Media Forum held on 20 May, 2021.
Brand safetyChannelsBrand safetyMarketing operationsOrganisation & structure
Webinar: Where do great ads thrive?
In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
Media governanceMarketing operationsMarketing procurement
Survey: Media Planning & Buying Management Tools
A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…
ChannelsAgency remuneration & contracts
KPIs to consider when buying on TV in the MEA region
WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).
Ad fraud & verificationMedia governanceProgrammatic
Media Forum Meeting Overview (June 2019, Shanghai)
Overview of the Media Forum held on June 27th, 2019 in Shanghai
Agency evaluation & performanceConsumer insightData & analytics
Tutorial Key Performance Indicator
Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …
Webinar: Independent media advisors
Media ‘advising’, encompassing services such as media auditing, contract compliance, consulting, and others, is a…
Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness
Global viewability benchmarks 2017
WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…
Ad fraud & verificationMedia transparencyProgrammatic
Media Forum Meeting Overview (March 2018, Shanghai)
Overview of the Media Forum held in March 2018 in Shanghai.
Major multinationals go beyond auditing as independent advisor role evolves
Advisors now helping to set long-term strategy for media management, evolve marketing organisations, hire agencies and people as…