Posts about Media auditing

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  1.    Survey results: Paying for 3rd party verification
    Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Survey results: Paying for 3rd party verification

     WFA member survey. For additional details, please log in.

    Read more about "Survey results: Paying for 3rd party verification"
  2.    Survey on Media Governance and Guardianship
    Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics

    Survey on Media Governance and Guardianship

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Media Governance and Guardianship"
  3.    Benchmark on Scatter vs Upfront: US TV Market
    ChannelsMedia governanceMarketing operationsMarketing procurement

    Benchmark on Scatter vs Upfront: US TV Market

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Scatter vs Upfront: US TV Market"
  4.    Benchmark on Recommended Agencies for Social Media Audit in China
    Agency managementMarketing procurement

    Benchmark on Recommended Agencies for Social Media Audit in China

    WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.

    Read more about "Benchmark on Recommended Agencies for Social Media Audit in China"
  5.    Benchmark on Average video view figures
    Audience measurement

    Benchmark on Average video view figures

    WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.

    Read more about "Benchmark on Average video view figures"
  6.    Survey results on calculating programmatic savings
    ProgrammaticMarketing procurement

    Survey results on calculating programmatic savings

    Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…

    Read more about "Survey results on calculating programmatic savings"
  7.    Survey on Global Ad Fraud
    Ad fraud & verification

    Survey on Global Ad Fraud

    This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…

    Read more about "Survey on Global Ad Fraud"
  8.    Survey on ROMI - Your approach & measurement
    Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Survey on ROMI - Your approach & measurement

    Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…

    Read more about "Survey on ROMI - Your approach & measurement"
  9.    Survey on digital media auditing
    Ad fraud & verificationDigital transformation

    Survey on digital media auditing

    Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…

    Read more about "Survey on digital media auditing"