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Brand safetyBrand safetyMedia measurementDiversity & Inclusion
National industry associations from 25 countries gather in Istanbul
WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…
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Media measurement
An update on the advertisers’ approach to cross-media measurement
Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new…
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Brand safetyBrand safetyMedia measurementMedia literacyMedia InnovationNew Media OpportunitiesBrand purposeBrand reputation
WFA issues Global Media Charter 3.0
The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…
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Media measurement
Spotlight: Reach Curves Gone Rogue
A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)
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Media measurementOrganisation & structureMedia transformationData collection & privacyData-driven marketingMarketing effectiveness
WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023
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Media measurementMedia literacy
MediaSense and WFA announce Media Transformation partnership
Independent global media advisors, MediaSense, announce their strategic partnership with WFA. This partnership will focus on Media…
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Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing
WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
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Media measurementMarketing effectiveness
WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022
Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8th of November 2022
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ProgrammaticMedia measurement
Spotlight: Programmatic Supply-Chain Solutions
Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in…
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Media measurement
Spotlight: Putting attention to work
One key measurement metric which has gained a lot of traction is “Attention” and a willingness from brands to shift…
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Media measurementAgency evaluation & performanceAgency remuneration & contractsMarketing effectiveness
WFA Benchmark Results: Measuring Media Dollars & Performance
A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.
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Media measurementNew Media OpportunitiesMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology
WFA Benchmark: Web tracking in a cookieless world
A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…