Posts about Media measurement

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1. 
   Event reports

   5 May 2023
   Brand safetyBrand safetyMedia measurementDiversity & Inclusion

   National industry associations from 25 countries gather in Istanbul

   WFA

   WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…

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2. 
   Videos & webinars

   26 April 2023
   Media measurement

   An update on the advertisers’ approach to cross-media measurement

   WFA

   Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new…

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3. 
   Reports & whitepapers

   25 April 2023
   Brand safetyBrand safetyMedia measurementMedia literacyMedia InnovationNew Media OpportunitiesBrand purposeBrand reputation

   WFA issues Global Media Charter 3.0

   WFA

   The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…

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4. 
   Videos & webinars

   13 April 2023
   Media measurement

   Spotlight: Reach Curves Gone Rogue

   WFA

   A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)

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5. 
   Event reports

   31 March 2023
   Media measurementOrganisation & structureMedia transformationData collection & privacyData-driven marketingMarketing effectiveness

   WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies

   WFA

   Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023

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6. 
   20 March 2023
   Media measurementMedia literacy

   MediaSense and WFA announce Media Transformation partnership

   WFA

   Independent global media advisors, MediaSense, announce their strategic partnership with WFA. This partnership will focus on Media…

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7. 
   Event reports

   6 February 2023
   Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing

   WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

   WFA

   Meeting overview and agenda from WFA’s Remote Media Forum on the 18^th of January 2023

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8. 
   Event reports

   19 December 2022
   Media measurementMarketing effectiveness

   WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022

   WFA

   Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8^th of November 2022

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9. 
   Videos & webinars

   23 November 2022
   ProgrammaticMedia measurement

   Spotlight: Programmatic Supply-Chain Solutions

   WFA

   Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in…

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10. 
    Videos & webinars

    28 October 2022
    Media measurement

    Spotlight: Putting attention to work

    WFA

    One key measurement metric which has gained a lot of traction is “Attention” and a willingness from brands to shift…

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11. 
    Benchmarks & surveys

    11 October 2022
    Media measurementAgency evaluation & performanceAgency remuneration & contractsMarketing effectiveness

    WFA Benchmark Results: Measuring Media Dollars & Performance

    WFA

    A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.

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12. 
    Benchmarks & surveys

    14 September 2022
    Media measurementNew Media OpportunitiesMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology

    WFA Benchmark: Web tracking in a cookieless world

    WFA

    A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…

    Read more about "WFA Benchmark: Web tracking in a cookieless world"