Posts about Media measurement

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  1.    WFA Benchmark – Web tracking in a cookieless world
    Media measurementNew Media OpportunitiesMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology

    WFA Benchmark – Web tracking in a cookieless world

    A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…

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  2.    Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
    Media measurementMarketing technologyData & analyticsMarketing technology

    Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath

    A WFA member was looking for reviews of GMP365

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  3.    Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
    Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness

    Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

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  4.    National industry associations from 29 countries gather in Athens
    Brand safetyBrand safetyMedia measurement

    National industry associations from 29 countries gather in Athens

    WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable…

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  5.    Benchmark: Media Spend Vs Net Sales Revenue & A&P
    Media measurementValue of advertisingMarketing effectiveness

    Benchmark: Media Spend Vs Net Sales Revenue & A&P

    WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P

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  6.    Media Forum Meeting Overview (24th February 2022)
    Media transparencyProgrammaticMedia measurement

    Media Forum Meeting Overview (24th February 2022)

    Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.

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  7.    Sweden’s cross-media measurement initiative unveils industry standard for media buying
    Media measurement

    Sweden’s cross-media measurement initiative unveils industry standard for media buying

    New guidance aims to make it easier for Swedish advertisers to plan and evaluate their cross-media campaigns more effectively

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  8.    Canadian association appoints lead for cross-media measurement initiative
    Audience measurementMedia measurement

    Canadian association appoints lead for cross-media measurement initiative

    ACA expedites CMM efforts with ex-Walmart media executive Jennifer Holgate named Director, Cross Media Measurement

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  9.    27 national associations address cross-media measurement and brand safety concerns
    Brand safetyBrand safetyMedia measurement

    27 national associations address cross-media measurement and brand safety concerns

    National Associations Council members discuss the role of national industry associations in championing cross-media measurement and…

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  10.    Canada unveils cross-media measurement committee
    Audience measurementMedia measurement

    Canada unveils cross-media measurement committee

    P&G Canada’s Judi Hoffman to chair ACA’s new working group

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  11.    GCC association launches cross-media measurement initiative
    Audience measurementMedia measurement

    GCC association launches cross-media measurement initiative

    ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics

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  12.    Swedish ad industry join forces to develop standards for media buying
    Audience measurementMedia measurement

    Swedish ad industry join forces to develop standards for media buying

    Swedish advertisers join agencies and media owners for cross-media measurement initiative

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