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Audience measurementMedia measurement
GCC association launches cross-media measurement initiative
ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics
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Audience measurementMedia measurement
Swedish ad industry join forces to develop standards for media buying
Swedish advertisers join agencies and media owners for cross-media measurement initiative
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Audience measurementMedia measurement
The UK launches cross-media measurement programme
ISBA puts Cross Media Research Group principles to the test
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Audience measurementMedia measurement
Global advertisers launch drive to establish cross-media measurement principles
Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency…
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Brand safetyBrand safetyMedia measurementBrand purpose
Putting people first
People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…
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Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing
Data Driven Marketing 2018 survey results
WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
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Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness
Global viewability benchmarks 2017
WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…
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Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
WFA member benchmark. For additional details, please log in.
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Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics
European Viewability Measurement Principles
Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…
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Media measurementAgency managementAgency review & pitchingMarketing procurementData & analyticsData-driven marketing
Benchmark on Suppliers of research-based copy-testing of digital ads
WFA member benchmark. For additional details, please log in.
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Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics
Survey on Media Governance and Guardianship
WFA member survey. For additional details, please log in.
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ProgrammaticMedia measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics
Programmatic management fee benchmarking
WFA member benchmark. For additional details, please log in.
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