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Media measurement
Sweden’s cross-media measurement initiative unveils industry standard for media buying
New guidance aims to make it easier for Swedish advertisers to plan and evaluate their cross-media campaigns more effectively
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Audience measurementMedia measurement
Canadian association appoints lead for cross-media measurement initiative
ACA expedites CMM efforts with ex-Walmart media executive Jennifer Holgate named Director, Cross Media Measurement
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Brand safetyBrand safetyMedia measurement
27 national associations address cross-media measurement and brand safety concerns
National Associations Council members discuss the role of national industry associations in championing cross-media measurement and…
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Audience measurementMedia measurement
Canada unveils cross-media measurement committee
P&G Canada’s Judi Hoffman to chair ACA’s new working group
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Audience measurementMedia measurement
GCC association launches cross-media measurement initiative
ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics
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Audience measurementMedia measurement
Swedish ad industry join forces to develop standards for media buying
Swedish advertisers join agencies and media owners for cross-media measurement initiative
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Audience measurementMedia measurement
The UK launches cross-media measurement programme
ISBA puts Cross Media Research Group principles to the test
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Audience measurementMedia measurement
Global advertisers launch drive to establish cross-media measurement principles
Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency…
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Brand safetyBrand safetyMedia measurementBrand purpose
Putting people first
People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…
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Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing
Data Driven Marketing 2018 survey results
WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
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Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness
Global viewability benchmarks 2017
WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…
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Ad fraud & verificationAudience measurementProgrammaticMedia measurementDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
WFA member benchmark. For additional details, please log in.