Posts about Media

Related content

  1.    Spotlight: Digital media and the demise of identity
    Audience measurementChannelsProgrammatic

    Spotlight: Digital media and the demise of identity

    The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it…

    Read more about "Spotlight: Digital media and the demise of identity"
  2.    Turkish ad industry launches brand safety alliance
    Brand safetyMedia transparencyBrand safety

    Turkish ad industry launches brand safety alliance

    DPIP aims to help create a safer, more sustainable online media environment in Turkey

    Read more about "Turkish ad industry launches brand safety alliance"
  3.    Six partner predictions for 2021
    Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structure

    Six partner predictions for 2021

    Six of WFA’s strategic partners share their views on what will define marketing for the year…

    Read more about "Six partner predictions for 2021"
  4.    Spotlight: WFA in 2021
    Marketing procurementData collection & privacy

    Spotlight: WFA in 2021

    A chance for WFA members (only) to get a glimpse of the collective priorities of the membership for 2021.

    Read more about "Spotlight: WFA in 2021"
  5.    WFA Forum Chairs look back on 2020

    WFA Forum Chairs look back on 2020

    We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…

    Read more about "WFA Forum Chairs look back on 2020"
  6.    WFA CEO: “Build Back Better has started”

    WFA CEO: “Build Back Better has started”

    An extraordinary year has seen extraordinary changes, some for the better. WFA CEO Stephan Loerke looks forward to 2021.

    Read more about "WFA CEO: “Build Back Better has started”"
  7.    Media Forum Meeting Overview (November & December 2020)
    Media transparencyProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Media Forum Meeting Overview (November & December 2020)

    Overview of the Media Forum held on 19 November and 3 December 2020

    Read more about "Media Forum Meeting Overview (November & December 2020)"
  8.    Media Forum Meeting Overview (November 2020, Singapore)
    Marketing technologyMarketing technologyMarketing technology

    Media Forum Meeting Overview (November 2020, Singapore)

    Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.

    Read more about "Media Forum Meeting Overview (November 2020, Singapore)"
  9.    Canada unveils cross-media measurement committee
    Audience measurementMedia measurement

    Canada unveils cross-media measurement committee

    P&G Canada’s Judi Hoffman to chair ACA’s new working group

    Read more about "Canada unveils cross-media measurement committee"
  10.    How ‘viewable’ is your market? 10 trillion impressions provide some answers
    Ad fraud & verification

    How ‘viewable’ is your market? 10 trillion impressions provide some answers

    In 2019, WFA invited key verification suppliers to join forces and participate in an exercise to share market-by-market data on…

    Read more about "How ‘viewable’ is your market? 10 trillion impressions provide some answers"
  11.    Industry experts on the next steps for brand safety
    Brand safetyBrand safety

    Industry experts on the next steps for brand safety
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    The new agreement on harmful content in…

    Read more about "Industry experts on the next steps for brand safety"
  12.    Webinar: Where do great ads thrive?
    Brand safetyChannelsBrand safetyMarketing operationsOrganisation & structure

    Webinar: Where do great ads thrive?

    In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?

    Read more about "Webinar: Where do great ads thrive?"