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Audience measurementChannelsProgrammatic
Spotlight: Digital media and the demise of identity
The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it…
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Brand safetyMedia transparencyBrand safety
Turkish ad industry launches brand safety alliance
DPIP aims to help create a safer, more sustainable online media environment in Turkey
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Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structure
Six partner predictions for 2021
Six of WFA’s strategic partners share their views on what will define marketing for the year…
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Marketing procurementData collection & privacy
Spotlight: WFA in 2021
A chance for WFA members (only) to get a glimpse of the collective priorities of the membership for 2021.
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WFA Forum Chairs look back on 2020
We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…
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WFA CEO: “Build Back Better has started”
An extraordinary year has seen extraordinary changes, some for the better. WFA CEO Stephan Loerke looks forward to 2021.
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Media transparencyProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology
Media Forum Meeting Overview (November & December 2020)
Overview of the Media Forum held on 19 November and 3 December 2020
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Marketing technologyMarketing technologyMarketing technology
Media Forum Meeting Overview (November 2020, Singapore)
Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.
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Audience measurementMedia measurement
Canada unveils cross-media measurement committee
P&G Canada’s Judi Hoffman to chair ACA’s new working group
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Ad fraud & verification
How ‘viewable’ is your market? 10 trillion impressions provide some answers
In 2019, WFA invited key verification suppliers to join forces and participate in an exercise to share market-by-market data on…
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Brand safetyBrand safety
Industry experts on the next steps for brand safety
Please note that GARM was discontinued on August 8 2024. See more here.
The new agreement on harmful content in…
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Brand safetyChannelsBrand safetyMarketing operationsOrganisation & structure
Webinar: Where do great ads thrive?
In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?