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WFA and platforms make major progress to address harmful content
Please note that GARM was discontinued on August 8 2024. See more here.
Global Alliance for Responsible Media (GARM)…
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Media Forum Meeting Overview (September 2020)
Overview of the Media Forum held on 22 September, 2020.
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Global advertisers unveil a collaborative new approach to cross-media measurement
UK and US to lead implementation following international peer review
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Overview of the Media Forum held on 9 September, 2020.
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GCC association launches cross-media measurement initiative
ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics
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Ad fraud & verification
A marketer's checklist on mitigating ad fraud
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Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
In-house and hybrid trading models now used by 84% of respondents
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Webinar: Live-streaming & E-commerce
This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live…
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GCC association to LEAD change in the ad industry
ABG’s new initiative aims to provide a platform for marketers in the Gulf region to collaborate and share best practices to…
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Webinar: The Low Touch Economy
Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with…
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Programmatic Data & Technology (2020)
The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…