Related content
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Brand safetyChannelsBrand safetySelf-regulation
Benchmark: Tracking media in-feed on social platforms
WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
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Agency managementAgency remuneration & contractsData collection & privacy
Benchmark: Media agency first party data liability caps
A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…
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Brand safetyBrand safety
GARM: 3 Years of Progress
Please note that GARM was discontinued on August 8 2024. See more here.
This report looks back on GARM's three-year…
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ChannelsMarketing effectiveness
Benchmark: Purchase funnel media investment allocation for fast moving CPGs
A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…
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Brand safetyBrand safety
GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
Please note that GARM was discontinued on August 8 2024. See more here.
New adjacency standards were unveiled for Feed,…
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Brand safetyBrand safety
GARM Adjacency Standards Framework
This document is designed to provide advertising industry participants with a common structure for evaluating the brand safety and…
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Brand safetyBrand safety
GARM Brand Safety Floor + Suitability Framework
Please note that GARM was discontinued on August 8 2024. See more here.
This document is designed to provide GARM…
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Brand safetyBrand safety
GARM expands membership to independent brand safety providers
Please note that GARM was discontinued on August 8 2024. See more here.
Expansion formalises existing…
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Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyCreativityMarketing technologyGamingDigital transformationMarketing technologyMarketing technology
Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…
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Brand purpose
Spotlight: Counting the (Carbon) Cost
With sustainability increasingly becoming a key priority for advertisers, the measurement of their carbon footprint and the…
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Channels
Explosive eCommerce growth drives need for improved brand and performance integration
eCommerce-focused multinationals are spending significantly more on performance ads than…
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Brand purpose
Spotlight: Tackling Responsible Media
Clients are increasingly moving away from indiscriminate media buying decisions and ‘responsible media’ programmes are…