Posts about Media

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  1.    Benchmark: Tracking media in-feed on social platforms
    Brand safetyChannelsBrand safetySelf-regulation

    Benchmark: Tracking media in-feed on social platforms

    WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms

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  2.    Benchmark: Media agency first party data liability caps
    Agency managementAgency remuneration & contractsData collection & privacy

    Benchmark: Media agency first party data liability caps

    A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…

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  3.    GARM: 3 Years of Progress
    Brand safetyBrand safety

    GARM: 3 Years of Progress

    Please note that GARM was discontinued on August 8 2024. See more here.

    This report looks back on GARM's three-year…

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  4.    Benchmark: Purchase funnel media investment allocation for fast moving CPGs
    ChannelsMarketing effectiveness

    Benchmark: Purchase funnel media investment allocation for fast moving CPGs

    A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…

    Read more about "Benchmark: Purchase funnel media investment allocation for fast moving CPGs"
  5.    GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
    Brand safetyBrand safety

    GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    New adjacency standards were unveiled for Feed,…

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  6.    GARM Adjacency Standards Framework
    Brand safetyBrand safety

    GARM Adjacency Standards Framework

    This document is designed to provide advertising industry participants with a common structure for evaluating the brand safety and…

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  7.    GARM Brand Safety Floor + Suitability Framework
    Brand safetyBrand safety

    GARM Brand Safety Floor + Suitability Framework
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    This document is designed to provide GARM…

    Read more about "GARM Brand Safety Floor + Suitability Framework"
  8.    GARM expands membership to independent brand safety providers
    Brand safetyBrand safety

    GARM expands membership to independent brand safety providers
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    Expansion formalises existing…

    Read more about "GARM expands membership to independent brand safety providers"
  9.    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
    Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyCreativityMarketing technologyGamingDigital transformationMarketing technologyMarketing technology

    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)

    Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…

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  10.    Spotlight: Counting the (Carbon) Cost
    Brand purpose

    Spotlight: Counting the (Carbon) Cost

    With sustainability increasingly becoming a key priority for advertisers, the measurement of their carbon footprint and the…

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  11.    Explosive eCommerce growth drives need for improved brand and performance integration
    Channels

    Explosive eCommerce growth drives need for improved brand and performance integration

    eCommerce-focused multinationals are spending significantly more on performance ads than…

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  12.    Spotlight: Tackling Responsible Media
    Brand purpose

    Spotlight: Tackling Responsible Media

    Clients are increasingly moving away from indiscriminate media buying decisions and ‘responsible media’ programmes are…

    Read more about "Spotlight: Tackling Responsible Media"