Posts about Media

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  1.    Webinar: The Low Touch Economy
    ChannelsMarketing operationsOrganisation & structure

    Webinar: The Low Touch Economy

    Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with…

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  2.    Programmatic Data & Technology (2020)
    ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Programmatic Data & Technology (2020)

    The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…

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  3.    Webinar: Navigating global media pricing in 2020
    ChannelsMedia governanceMarketing operations

    Webinar: Navigating global media pricing in 2020

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of…

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  4.    Benchmark: AI ad creative audit solution providers
    ChannelsMarketing technologyMarketing technologyMarketing technology

    Benchmark: AI ad creative audit solution providers

    WFA benchmark on possible vendors who could provide creative auditing services.

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  5.    Benchmark: Agency barter
    ChannelsAgency remuneration & contracts

    Benchmark: Agency barter

    This benchmark examines the usage of agency barter & principal buying/trading offerings.

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  6.    COVID Compendium for Global Marketers
    Brand safetyChannelsBrand safetyAgency rosters

    COVID Compendium for Global Marketers

    What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.

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  7.    Media Outlook in the COVID-19 Crisis
    ChannelsMedia governanceMarketing effectiveness

    Media Outlook in the COVID-19 Crisis

    Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…

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  8.    Webinar+: Programmatic supply-chain transparency
    ProgrammaticMarketing technologyMarketing operationsMarketing technologyData-driven marketingMarketing technology

    Webinar+: Programmatic supply-chain transparency

    This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published…

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  9.    ISBA investigates the UK’s programmatic supply chain
    Programmatic

    ISBA investigates the UK’s programmatic supply chain

    UK advertiser association publishes study on transparency in programmatic advertising

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  10.    Swedish ad industry join forces to develop standards for media buying
    Audience measurementMedia measurement

    Swedish ad industry join forces to develop standards for media buying

    Swedish advertisers join agencies and media owners for cross-media measurement initiative

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  11.    Webinar+: Regulating illegal and harmful content: what does it mean for advertisers?
    Brand safetyDigital policyBrand safety

    Webinar+: Regulating illegal and harmful content: what does it mean for advertisers?

    A look at how recent moves to regulate illegal and harmful content around the world could impact advertisers and their brand safety…

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  12.    Brand safety in the COVID-19 era
    Brand safetyBrand safety

    Brand safety in the COVID-19 era

    Coronavirus is creating new challenges for brand safety and the media ecosystem needs to work together to ensure consumers are…

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