Posts about Media

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  1. Benchmark on supporting ecommerce with digital marketing
    Benchmarks & surveys
    24 March 2015
    ChannelsMarketing technologyMarketing technologyMedia transformationMarketing technology

    Benchmark on supporting ecommerce with digital marketing

    WFA

    Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

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  2. Survey on digital media auditing
    Benchmarks & surveys
    13 March 2015
    Ad fraud & verificationDigital transformation

    Survey on digital media auditing

    WFA

    Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…

    Read more about "Survey on digital media auditing"
  3. Survey Results: Transmedia and multiscreen marketing
    Benchmarks & surveys
    1 March 2015
    ChannelsIntegrated marketing

    Survey Results: Transmedia and multiscreen marketing

    WFA, MillwardBrown

    Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

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  4. Survey on media management in the US
    Benchmarks & surveys
    10 February 2015
    Media governanceAgency rostersOrganisation & structure

    Survey on media management in the US

    WFA

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…

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  5. Guide to Programmatic Media (2014)
    Guides & templates
    3 July 2014
    ProgrammaticAgency managementData & analytics

    Guide to Programmatic Media (2014)

    WFA

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

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  6. WFA Media Charter (2008)
    Guides & templatesReports & whitepapers
    9 January 2008
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    WFA

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
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