Digital policyAlcohol marketingSelf-regulationMarketing law
Global Alcohol Advertising Heatmap
A tool providing a snapshot of regulations on alcohol advertising globally.
Last update: October 2020
Digital policyMarketing lawConsumer insight
Webinar: The Economist presents The World in 2021
The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report…
Benchmark: Recommended agencies for facilitating product reviews and rating
This WFA member benchmark covers recommendations for agencies that can help facilitate product reviews and rating that are able to…
Agency evaluation & performanceAgency rostersCreativity
Benchmark: Creative agencies in EMEA and APAC
This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
ChannelsAgency remuneration & contracts
KPIs to consider when buying on TV in the MEA region
WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).
Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement
Benchmark on Engaging with local freelancers in Europe
WFA benchmark with insights on how to engage with relevant freelancer talent locally.
Agency managementAgency review & pitchingInfluencersIntegrated marketingMarketing procurement
Benchmark on recommended influencer agencies
WFA member benchmark. For additional details, please log in.
Agency managementMarketing procurement
Benchmark on recommended Creative agencies in Middle East
WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that…
Agency review & pitchingMarketing procurement
Survey into global media pitching and use of consultants
This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus…
Agency managementAgency remuneration & contractsAgency review & pitchingIntegrated marketing
Benchmark on Pitch fees in South Africa
Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…
Organisation & structureData & analytics
Marketing in Africa Interim regional survey results
This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…
Ad blockingBrand purposeBrand reputationConsumer insight
7 Deadly Sins of Marketing
New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…