Posts about Middle East & Africa

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  1.    Global Alcohol Advertising Heatmap
    Digital policyAlcohol marketingSelf-regulationMarketing law

    Global Alcohol Advertising Heatmap

    A tool providing a snapshot of regulations on alcohol advertising globally.
    Last update: October 2020

    Read more about "Global Alcohol Advertising Heatmap"
  2.    Webinar: The Economist presents The World in 2021
    Digital policyMarketing lawConsumer insight

    Webinar: The Economist presents The World in 2021

    The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report…

    Read more about "Webinar: The Economist presents The World in 2021"
  3.    Benchmark: Recommended agencies for facilitating product reviews and rating

    Benchmark: Recommended agencies for facilitating product reviews and rating

    This WFA member benchmark covers recommendations for agencies that can help facilitate product reviews and rating that are able to…

    Read more about "Benchmark: Recommended agencies for facilitating product reviews and rating"
  4.    Benchmark: Creative agencies in EMEA and APAC
    Agency evaluation & performanceAgency rostersCreativity

    Benchmark: Creative agencies in EMEA and APAC

    This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.

    Read more about "Benchmark: Creative agencies in EMEA and APAC"
  5.    KPIs to consider when buying on TV in the MEA region
    ChannelsAgency remuneration & contracts

    KPIs to consider when buying on TV in the MEA region

    WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).

    Read more about "KPIs to consider when buying on TV in the MEA region"
  6.    Benchmark on Engaging with local freelancers in Europe
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

    Benchmark on Engaging with local freelancers in Europe

     WFA benchmark with insights on how to engage with relevant freelancer talent locally.

    Read more about "Benchmark on Engaging with local freelancers in Europe"
  7.    Benchmark on recommended influencer agencies
    Agency managementAgency review & pitchingInfluencersIntegrated marketingMarketing procurement

    Benchmark on recommended influencer agencies

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended influencer agencies"
  8.    Benchmark on recommended Creative agencies in Middle East
    Agency managementMarketing procurement

    Benchmark on recommended Creative agencies in Middle East

    WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that…

    Read more about "Benchmark on recommended Creative agencies in Middle East"
  9.    Survey into global media pitching and use of consultants
    Agency review & pitchingMarketing procurement

    Survey into global media pitching and use of consultants

    This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus…

    Read more about "Survey into global media pitching and use of consultants"
  10.    Benchmark on Pitch fees in South Africa
    Agency managementAgency remuneration & contractsAgency review & pitchingIntegrated marketing

    Benchmark on Pitch fees in South Africa

    Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…

    Read more about "Benchmark on Pitch fees in South Africa"
  11.    Marketing in Africa Interim regional survey results
    Organisation & structureData & analytics

    Marketing in Africa Interim regional survey results

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…

    Read more about "Marketing in Africa Interim regional survey results"
  12.    7 Deadly Sins of Marketing
    Ad blockingBrand purposeBrand reputationConsumer insight

    7 Deadly Sins of Marketing

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

    Read more about "7 Deadly Sins of Marketing"