WFA announces first speakers for Global Marketer Week
Nissan, Panasonic and Samsung to speak as annual showcase for global marketers heads to Japan
Diversity & InclusionBrand purposeBrand reputation
WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…
10 things to watch in 2018
From gender stereotypes and blockchain to the EU's new data privacy rules - the WFA team has put together a list of 10 of the things…
Agency Cost Index (ACI)
Data collection & privacy
GDPR data-privacy rules signal a welcome revolution, says WFA CEO
GDPR will rip the ad ecosystem apart, and maybe that's what our industry needs, writes WFA Stephan Loerke.
Marketing with purpose: Mars' Jane Wakely
Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.
Brand purposeBrand reputation
Project Reconnect masterdeck 2019
Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help…
We are looking for a Digital Policy Manager
The successful candidate will be part of WFA’s policy team
WFA CEO: 2017 in review
Stephan Loerke, WFA's CEO, looks back at 2017 and what it meant from a brand owners' perspective
4 public affairs predictions for 2018
The WFA public affairs team share their predictions for what the next 12 months hold for brands.
6 marketing predictions for 2018
The WFA marketing team share their predictions for what the next 12 months hold for brands.
It’s the Most Contagious time of the year
Pope Francis, Donald Trump, H.H. the Dalai Lama and Jack Ma walk into a marketing conference…and Most Contagious 2017…