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Marketing technologyBrand purposeBrand reputationDigital transformationMarketing capabilitiesMarketing operationsMarketing technologyOrganisation & structureMarketing technologyCristina Diezhandino named WFA Global Marketer of the Year 2022
Read more about "Cristina Diezhandino named WFA Global Marketer of the Year 2022"Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…
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ESG to take centre stage at Global Marketer Week in Istanbul
Read more about "ESG to take centre stage at Global Marketer Week in Istanbul"With companies under increasing pressure from shareholders, investors, civil society and activists to integrate environmental,…
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Brand safetyMedia governanceBrand safetyTwitter announces its acceleration agenda with GARM to answer brand safety needs
Read more about "Twitter announces its acceleration agenda with GARM to answer brand safety needs"Please note that GARM was discontinued on August 8. See more here.
The Global Alliance for Responsible Media and…
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WFA welcomes 13 new members
Read more about "WFA welcomes 13 new members"WFA has added 11 new corporate members since July, bringing its total membership to 148 companies. It also welcomed into its…
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Consumer insightData-driven marketingMarketing effectivenessWFA appoints new Insight Forum chair
Read more about "WFA appoints new Insight Forum chair"Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings
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Brand safetyBrand safety
WFA and GARM meet Musk to discuss brand safety
Read more about "WFA and GARM meet Musk to discuss brand safety"On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to…
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First speakers revealed for WFA Global Marketer Week Istanbul 2023
Read more about "First speakers revealed for WFA Global Marketer Week Istanbul 2023"AB InBev, Bumble, Mastercard and VICE leaders to headline event
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WFA names Gary Lim as new Director for Asia-Pacific
Read more about "WFA names Gary Lim as new Director for Asia-Pacific"Gary Lim, former APAC Marketing Communications Director at Johnson & Johnson, has joined WFA as Director of Marketing Services…
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Greek association strengthens local Planet Pledge efforts with the addition of four new members
Read more about "Greek association strengthens local Planet Pledge efforts with the addition of four new members"WFA’s Planet Pledge initiative aims to put marketers at the centre of the fight against climate change
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UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance
Read more about "UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance"The Belgian association hopes to promote more sustainable behaviours among consumers and help marketers make effective and truthful…
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ISA re-elects Sunil Kataria as chairman
Read more about "ISA re-elects Sunil Kataria as chairman"Raymond's Sunil Kataria will continue as the head of The Indian Society of Advertisers
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AANA appoints new CEO
Read more about "AANA appoints new CEO"Josh Faulks will take over the leadership of the Australian Association of National Advertisers as the new Chief Executive…