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  1.    WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
    Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy

    WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai

    WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…

    Read more about "WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai"
  2.    How seriously is the industry taking sustainability?
    Value of advertisingBrand purpose

    How seriously is the industry taking sustainability?

    WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge.

    The…

    Read more about "How seriously is the industry taking sustainability?"
  3.    WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
    Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy

    WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin

    WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…

    Read more about "WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin"
  4.    WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
    Brand purposeBrand reputationData-driven marketingMarketing effectiveness

    WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp

    WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…

    Read more about "WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp"
  5.    Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?
    Marketing technologyDigital transformationMarketing technologyMarketing technology

    Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?

    Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the possibilities and challenges that the metaverse has in store…

    Read more about "Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?"
  6.    Creative effectiveness is not about taking risks
    CreativityMarketing effectiveness

    Creative effectiveness is not about taking risks

    Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…

    Read more about "Creative effectiveness is not about taking risks"
  7.    How seriously is the industry taking sustainability?

    How seriously is the industry taking sustainability?

    Ahead of Cannes, WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability…

    Read more about "How seriously is the industry taking sustainability?"
  8.    How new rules could create a more trustworthy online ecosystem
    Digital policyMarketing law

    How new rules could create a more trustworthy online ecosystem

    Gabrielle Robitaille, WFA's Senior Digital Policy Manager, explains why the WFA supports the European Union’s Digital Services…

    Read more about "How new rules could create a more trustworthy online ecosystem"
  9.    Remembering George Floyd and our promises
    Diversity & Inclusion

    Remembering George Floyd and our promises

    On the two-year anniversary of the killing of George Floyd, WFA Global Diversity Ambassador, Belinda Smith, reflects on whether the…

    Read more about "Remembering George Floyd and our promises"
  10.    In the spotlight: Indian Society of Advertisers’ Sushil Matey

    In the spotlight: Indian Society of Advertisers’ Sushil Matey

    Meet Sushil Matey, CEO of ISA

    Read more about "In the spotlight: Indian Society of Advertisers’ Sushil Matey"
  11.    Ukraine: Taking action on digital advertising
    Brand safetyBrand safety

    Ukraine: Taking action on digital advertising

    Please note that GARM was discontinued on August 8 2024. See more here.

    The Global Alliance for Responsible Media…

    Read more about "Ukraine: Taking action on digital advertising"
  12.    WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
    Digital transformationMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field

    WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of…

    Read more about "WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field"