Related content
-
Brand safetyBrand safety
GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration
Please note that GARM was discontinued on August 8 2024. See more here.
The Global Alliance for Responsible Media…
-
Marketing technologyMarketing technologyMarketing technology
Ditch the metaverse FOMO
Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory…
-
What’s the biggest challenge facing marketers right now?
With nominations for WFA Global Marketer of the Year 2022 open until October 16, members of the expert jury were asked to share…
-
Creativity
Re-finding our marketing mojo
Our industry can still be the place where the best people do their best work, says Will Gilroy, WFA Director of Policy and…
-
Marketing is going through a talent crisis. How can we fix it?
Nearly half of clients, agencies, ad tech and media companies think the industry is facing its “worst-ever crisis” when…
-
Brand purposeMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies
WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation…
-
Marketing procurement
Why I love marketing procurement
It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines…
-
CreativityBrand reputation
Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?
Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the decline in creative effectiveness that is threatening the…
-
Brand purposeBrand reputationOrganisation & structure
My top 10 take-outs from talking to marketing's brightest minds
The biggest brains in marketing offer their top tips to smarter, more effective marketing. David Wheldon highlights 10 great pieces…
-
Marketing capabilitiesMarketing operations
Take note: 5 back-to-school lessons for marketers
Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard and WFA President, shares five lessons to help marketers…
-
Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyProgrammaticBrand safety
Charting a new course in media for 2022 and beyond
WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…
-
Brand purposeMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga
WFA podcast host, David Wheldon, speaks with David Droga, CEO and Creative Chairman of Accenture Song, about his journey from the…