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Diversity & InclusionConsumer insightData & analytics
Consumer Insights needs an inclusive approach too
Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…
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Alcohol marketingSelf-regulation
10 years of Responsible Alcohol Marketing
On the occasion of the 10th anniversary of the Responsible Marketing Pact, Giuditta Hanau Santini, Junior Policy Manager at WFA,…
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Media transformationMarketing effectiveness
Demystifying marketing effectiveness
Measuring marketing effectiveness is becoming more important, and yet more challenging at the same time. Gerry D’Angelo, VP,…
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Brand purposeBrand reputation
An unlikely destination
WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.
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Diversity & Inclusion
Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
Nathalie Lam, Philips Global Head of Sponsorship and Marketing Transformation Lead, explains how Philips wants its creative content…
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Brand safetyBrand safety
Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media
Please note that GARM was discontinued on August 8. See more here.
The Global Alliance for Responsible Media (GARM) has…
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Brand safetyBrand safety
Why brand safety matters
Please note that GARM was discontinued on August 8. See more here.
It’s worth reminding ourselves why brand…
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Brand purposeBrand reputationMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group
WFA podcast host, David Wheldon, speaks with Roel de Vries, Group Chief Operating Officer at City Football Group, about the ins and…
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Brand safetyBrand safety
Insights from GARM’s Aggregated Measurement Report Volume 4
Please note that GARM was discontinued on August 8 2024. See more here.
GARM’s focused view on social media content…
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Bringing back the talent
Attracting and retaining talent is undoubtedly the most important challenge in the communication industry right now. Our business is…
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Brand reputationMarketing operations
Winning during inflation
With concerns about the economy in general and inflation more specifically rising worldwide, how should brands respond? J. Walker…
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Diversity & Inclusion
Inclusive marketing is just better marketing
Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…