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  1.    Using media to drive positive impact
    Diversity & InclusionMarketing capabilities

    Using media to drive positive impact

    Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to…

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  2.    Want to produce great work? Stop treating your advertising agencies like dirt
    Agency managementAgency rostersBrand purposeBrand reputationMarketing capabilities

    Want to produce great work? Stop treating your advertising agencies like dirt

    The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi

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  3.    WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
    Digital transformationMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter

    WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about…

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  4.    Navigating digital media safety and suitability in the time of war
    Brand safetyBrand safety

    Navigating digital media safety and suitability in the time of war
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    The war in Ukraine is challenging for all…

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  5.    Three principles from four decades of media practice
    Media transformation

    Three principles from four decades of media practice

    Global media expert Ben Jankowski, former SVP Global Media at Mastercard, shares his key learnings from his forty-year career in…

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  6.    Welcome to the privacy-focused future
    Media transformationData collection & privacy

    Welcome to the privacy-focused future

    The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to…

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  7.    Mastercard's Raja Rajamannar: ‘Do not think to return to pre-Covid habits'
    Brand purposeBrand reputation

    Mastercard's Raja Rajamannar: ‘Do not think to return to pre-Covid habits'

    Raja Rajamannar, WFA President and Chief Marketing and Communications Officer, Mastercard, shares his vision for the year ahead.

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  8.    100 days on from COP26

    100 days on from COP26

    Sarah Goodenough, Communications Manager for the UN Climate Champions, shares her reflections on COP26 and the activist role…

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  9.    7 partner predictions for 2022

    7 partner predictions for 2022

    Seven of WFA’s strategic partners reflect on what will define marketing for the year…

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  10.    WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty

    WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and…

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  11.    12 predictions for 2022

    12 predictions for 2022

    From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share…

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  12.    Mondelēz and Sanofi join Planet Pledge
    Brand purposeBrand reputationMarketing operations

    Mondelēz and Sanofi join Planet Pledge

    Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force…

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