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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney
WFA podcast host, David Wheldon, speaks with Folake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First…
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WFA CEO: “2021 was a watershed year for marketing”
2021 has been memorable for a lot of the wrong reasons. But it will also be remembered for some of the right ones. We may well look…
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CreativityBrand reputation
Reversing the decline in advertising effectiveness
To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences;…
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Meet the Global Marketer of the Year 2021 nominees: Pratik Thakar, TCCC
Pratik Thakar, Head of Global Creative Strategy and Content at TCCC, is one of the seven global marketers shortlisted for this…
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Meet the Global Marketer of the Year 2021 nominees: Jane Wakely, Mars, Incorporated
Jane Wakely, Lead CMO at Mars, Incorporated, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of…
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Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura
Andrea Álvares, Chief Brand, Innovation, International and Sustainability Officer at Natura, is one of the seven global…
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Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever
Conny Braams, Chief Digital and Marketing Officer at Unilever, is one of the seven global marketers shortlisted for this year's WFA…
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Meet the Global Marketer of the Year 2021 nominees: Rupen Desai, Dole Sunshine Company
Rupen Desai, Global CMO at Dole Sunshine Company, is one of the seven global marketers shortlisted for this year's WFA Global…
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Meet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo
Cristina Diezhandino, CMO at Diageo, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the…
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Meet the Global Marketer of the Year 2021 nominees: Julia Goldin, the LEGO Group
Julia Goldin, EVP, Chief Product and Marketing Officer at the LEGO Group, is one of the seven global marketers shortlisted for this…
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Sponsorship into 2022
What will define brand sponsorship in 2022? Ian Malcolm, President and CEO of Lumency, a brand-side sponsorship, experiential and…
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Galvanising marketing as a force for positive change: lessons learned from Planet Pledge
WFA President and CMCO at Mastercard, Raja Rajamannar, and Ana Maria Henao, Global Vice President of Marketing at PepsiCo, discuss…