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A marketer in Glasgow
WFA CEO Stephan Loerke reflects on his time at COP26 and identifies the five key areas that brands will have to address in combating…
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Marketing as a force for positive change: lessons from Planet Pledge
WFA President and CMCO at Mastercard, Raja Rajamannar and Ana Maria Henao, Global Vice President of Marketing at PepsiCo, discuss…
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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah
WFA podcast host, David Wheldon, speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt.
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Can marketing save the planet?
Marketers have a unique toolset to help change the world for the better—it’s time they used it, says Guardian columnist…
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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman
WFA podcast host, David Wheldon, speaks with “The Ad Contrarian”, Bob Hoffman.
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Creativity
The butterfly effect of global marketing transformation
The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often…
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Brand purposeBrand reputationDigital transformation
What’s worth keeping post pandemic
The pandemic has changed everything but what new priorities, behaviours or ways of working from the last two years would jury…
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Five key take outs from The Economist's predictions for 2022
Jon Baldwin Quintanilla, WFA’s Junior Policy and Communications Manager, shares key take-outs from the recent WFA webinar with…
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Digital policy
It's time to regulate the digital ad market
The ad industry should embrace the societal benefits that new tech rules from Brussels could deliver
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Is it an advantage to be a woman in marketing?
Absolutely—but not in the way some people seem to think, says Guardian columnist and brand strategist, Arwa Mahdawi
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How collaboration between marketing and sustainability can be a force for good
Collaboration across various functions is critical for success and sustainability is no different, says Preeti Srivastav, Group…
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Brand purposeBrand reputationDigital transformationMarketing capabilitiesOrganisation & structure
Five CMOs with five post lockdown tips
Leading global marketers share five back-to-school tips with WFA’s Better Marketing Pod with David…