Related content
-
Marketing capabilitiesMarketing operationsThis can be marketing’s time. You just need to earn it.
Read more about "This can be marketing’s time. You just need to earn it."As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says…
-
Walking the talk on climate change
Read more about "Walking the talk on climate change"Laura Baeyens, WFA's communications manager, shares on the WFA team’s sustainability journey and making the…
-
Brand purposeBrand reputationIn conversation with four marketing stars for the future
Read more about "In conversation with four marketing stars for the future"WFA worked with industry publication The Drum to identify this year’s Future 50, the best new marketing talent from around the…
-
In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto
Read more about "In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto"Meet Eka Sugiarto, President of APPINA and Head of Media at Unilever Indonesia & SEAA
-
CreativityA look back at Cannes 2021
Read more about "A look back at Cannes 2021"Cannes is the annual celebration of all that is good about marketing and advertising. This year’s awards were virtual but that…
-
Marketing procurementLearning from the Sourcing Board
Read more about "Learning from the Sourcing Board"Three WFA Sourcing Board members share on how they are going about positioning marketing procurement as a vector of growth and a…
-
CreativityInnovation at Cannes
Read more about "Innovation at Cannes"Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…
-
In the spotlight: Slovak Branded Goods Association’s Ľubomír Tuchscher
Read more about "In the spotlight: Slovak Branded Goods Association’s Ľubomír Tuchscher"Meet Ľubomír Tuchscher, Executive Director of SZZV
-
InfluencersCreativityInfluencersGamingAccelerated sponsorship
Read more about "Accelerated sponsorship"Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…
-
Diversity & InclusionInclusive equals results
Read more about "Inclusive equals results"New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar…
-
Diversity & InclusionIndustry’s unprecedented show of unity to tackle DEI
Read more about "Industry’s unprecedented show of unity to tackle DEI"More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the…
-
Brand purposeBrand reputationDigital transformationWFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
Read more about "WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson"WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.