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Brand purposeBrand reputationMarketing capabilitiesMarketing operations
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The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more…
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Brand purposeBrand reputationMarketing operations
Marketing’s Missing P: Planet
Is marketing at odds with sustainability? Thomas Lingard, Global Climate & Environment Director, Unilever, shares his view on…
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Brand purposeBrand reputation
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We asked three leading CMOs how their organisation was taking action to improve the sustainability of their messages and their…
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Marketing procurement
New metrics for a growth agenda
Moving from a savings outlook to a value-creation approach requires new methods of measuring progress. Building on discussions…
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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.
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Diversity & Inclusion
One year after George Floyd
Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas,…
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In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides
Meet Christiana Paschalides, General Manager of Cyprus Advertisers’ Association
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Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.
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Brand purposeDigital transformationMarketing capabilitiesOrganisation & structure
Marketing has the chance to lead post pandemic but structures need an overhaul
Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must…
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Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.
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Gender equality in marketing: are we making progress fast enough?
We've asked six industry leaders to share their perspectives
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Diversity & Inclusion
Delivering diversity is a must-pass test
The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO,…