Posts about Opinions

Related content

  1.    In the spotlight: Association of New Zealand Advertisers’ Lindsay Mouat

    In the spotlight: Association of New Zealand Advertisers’ Lindsay Mouat

    Meet Lindsay Mouat, CEO of ANZA

    Read more about "In the spotlight: Association of New Zealand Advertisers’ Lindsay Mouat"
  2.    COVID has re-emphasised how brands must serve society

    COVID has re-emphasised how brands must serve society

    Phil Myers, WFA Deputy President and SVP Public Policy and Government Affairs, PepsiCo, on how the policy function has had to adapt…

    Read more about "COVID has re-emphasised how brands must serve society"
  3.    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
    Marketing technologyDigital transformationMarketing capabilitiesMarketing technologyMarketing technology

    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet

    WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer

    Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"
  4.    Defining world-class standards for marketing procurement
    Marketing procurement

    Defining world-class standards for marketing procurement

    To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. WFA’s Global…

    Read more about "Defining world-class standards for marketing procurement"
  5.    WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar
    Marketing technologyMarketing technologyMarketing technology

    WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar

    David Wheldon speaks with Raja Rajamannar, CMO at Mastercard and WFA President.

    Read more about "WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar"
  6.    Six partner predictions for 2021
    Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structure

    Six partner predictions for 2021

    Six of WFA’s strategic partners share their views on what will define marketing for the year…

    Read more about "Six partner predictions for 2021"
  7.    In the spotlight: Bulgarian Association of Advertisers’ Rossen Missov

    In the spotlight: Bulgarian Association of Advertisers’ Rossen Missov

    Meet Rossen Missov, Executive Director of BAA

    Read more about "In the spotlight: Bulgarian Association of Advertisers’ Rossen Missov"
  8.    Meet the Global Marketer of the Year 2020 nominees: Marc Pritchard, P&G

    Meet the Global Marketer of the Year 2020 nominees: Marc Pritchard, P&G

    Marc Pritchard, Chief Brand Officer of P&G, is one of the six global marketers shortlisted for this year's WFA Global Marketer…

    Read more about "Meet the Global Marketer of the Year 2020 nominees: Marc Pritchard, P&G"
  9.    Meet the Global Marketer of the Year 2020 nominees: Ivan Pollard, General Mills

    Meet the Global Marketer of the Year 2020 nominees: Ivan Pollard, General Mills

    Ivan Pollard, SVP, Global Chief Marketing Officer, General Mills, is one of the six global marketers shortlisted for this year's WFA…

    Read more about "Meet the Global Marketer of the Year 2020 nominees: Ivan Pollard, General Mills"
  10.    Meet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel

    Meet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel

    Lisa McKnight, SVP and Global Head of Barbie and Dolls Portfolio, Mattel, is one of the six global marketers shortlisted for this…

    Read more about "Meet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel"
  11.    Meet the Global Marketer of the Year 2020 nominees: Fernando Machado, Burger King/RBI

    Meet the Global Marketer of the Year 2020 nominees: Fernando Machado, Burger King/RBI

    Fernando Machado, Global Chief Marketing Officer, Restaurant Brands International, is one of the six global marketers shortlisted…

    Read more about "Meet the Global Marketer of the Year 2020 nominees: Fernando Machado, Burger King/RBI"
  12.    Meet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei

    Meet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei

    Andrew Garrihy, Chief Brand Officer and Western Europe Chief Marketing Officer, Huawei, is one of the six global marketers…

    Read more about "Meet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei"