Related content
-
In the spotlight: Association of New Zealand Advertisers’ Lindsay Mouat
Meet Lindsay Mouat, CEO of ANZA
-
COVID has re-emphasised how brands must serve society
Phil Myers, WFA Deputy President and SVP Public Policy and Government Affairs, PepsiCo, on how the policy function has had to adapt…
-
Marketing technologyDigital transformationMarketing capabilitiesMarketing technologyMarketing technology
WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer
-
Marketing procurement
Defining world-class standards for marketing procurement
To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. WFA’s Global…
-
Marketing technologyMarketing technologyMarketing technology
WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar
David Wheldon speaks with Raja Rajamannar, CMO at Mastercard and WFA President.
-
Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structure
Six partner predictions for 2021
Six of WFA’s strategic partners share their views on what will define marketing for the year…
-
In the spotlight: Bulgarian Association of Advertisers’ Rossen Missov
Meet Rossen Missov, Executive Director of BAA
-
Meet the Global Marketer of the Year 2020 nominees: Marc Pritchard, P&G
Marc Pritchard, Chief Brand Officer of P&G, is one of the six global marketers shortlisted for this year's WFA Global Marketer…
-
Meet the Global Marketer of the Year 2020 nominees: Ivan Pollard, General Mills
Ivan Pollard, SVP, Global Chief Marketing Officer, General Mills, is one of the six global marketers shortlisted for this year's WFA…
-
Meet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel
Lisa McKnight, SVP and Global Head of Barbie and Dolls Portfolio, Mattel, is one of the six global marketers shortlisted for this…
-
Meet the Global Marketer of the Year 2020 nominees: Fernando Machado, Burger King/RBI
Fernando Machado, Global Chief Marketing Officer, Restaurant Brands International, is one of the six global marketers shortlisted…
-
Meet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei
Andrew Garrihy, Chief Brand Officer and Western Europe Chief Marketing Officer, Huawei, is one of the six global marketers…