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  1.    Creating a culture of insights
    Consumer insight

    Creating a culture of insights

    Members of the global consumer insight community address how to develop companies into insights-led organisations.

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  2.    And the buzzword at Festival of Marketing 2017 was…
    Data collection & privacy

    And the buzzword at Festival of Marketing 2017 was…

    …actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of…

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  3.    Four lessons from dmexco
    Digital transformation

    Four lessons from dmexco

    Whether dmexco replaces Cannes as the ‘go-to’ event on the marketing calendar remains to be seen, but there’s no…

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  4.    Real insight from a virtual reality
    Consumer insight

    Real insight from a virtual reality

    The consumer insight community is realising some unexpected benefits from virtual reality.

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  5.    Expediting media change in China
    Media transformation

    Expediting media change in China

    Although now slowing, the media market in China has grown at a breakneck speed.

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  6.    Five CMO lessons from Cannes
    Marketing capabilities

    Five CMO lessons from Cannes

    While many celebrated on the Croisette, the WFA gathered 25 leading CMOs together to identify ways to solve the big challenges…

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  7.    All change at Cannes

    All change at Cannes

    Change was in the air at Cannes Lions this year. Rob Dreblow, WFA's Global Head of Marketing Services, explains why this is a…

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  8.    Change media management
    Media governance

    Change media management

    Digitisation has ushered in a new dawn for media management. Layers of technology, a rapidly evolving ecosystem, transparency…

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  9.    How does your agency rate your brief?
    Agency management

    How does your agency rate your brief?

    One of my old agency colleagues said to me the other day: ”Clients routinely overrate themselves and underrate their…

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  10.    Trying to fix the online ad experience
    Digital policyAd blocking

    Trying to fix the online ad experience

    Internet users rarely agree on anything. Except maybe one thing.

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  11. 9 rules on how to approach marketing innovation

    The first CMOFORUM of the year kicked off in Singapore in February.

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  12.    4 key trends from Mobile World Congress 2017
    Digital policy

    4 key trends from Mobile World Congress 2017

    Mobile World Congress is big. Surprisingly big.

    Read more about "4 key trends from Mobile World Congress 2017"