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Whether dmexco replaces Cannes as the ‘go-to’ event on the marketing calendar remains to be seen, but there’s no…
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The consumer insight community is realising some unexpected benefits from virtual reality.
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Although now slowing, the media market in China has grown at a breakneck speed.
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While many celebrated on the Croisette, the WFA gathered 25 leading CMOs together to identify ways to solve the big challenges…
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All change at Cannes
Change was in the air at Cannes Lions this year. Rob Dreblow, WFA's Global Head of Marketing Services, explains why this is a…
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Media governance
Change media management
Digitisation has ushered in a new dawn for media management. Layers of technology, a rapidly evolving ecosystem, transparency…
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Agency management
How does your agency rate your brief?
One of my old agency colleagues said to me the other day: ”Clients routinely overrate themselves and underrate their…
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Digital policyAd blocking
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Internet users rarely agree on anything. Except maybe one thing.
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9 rules on how to approach marketing innovation
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Digital policy
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Mobile World Congress is big. Surprisingly big.