Posts about Organisation & structure

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1. 
   Reports & whitepapers

   18 October 2018
   Agency evaluation & performanceAgency remuneration & contractsMarketing procurementOrganisation & structure

   Agency Fee Decision Tree, an easier way to choose the right fee model

   trinity P3

   The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models…

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2. 
   Benchmarks & surveys

   14 July 2018
   Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

   Benchmark on Sourcing Adaptation & Transcreation

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Sourcing Adaptation & Transcreation"
3. 
   Benchmarks & surveys

   14 July 2018
   Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

   Benchmark on sourcing talent

   WFA

     WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on sourcing talent"
4. 
   Videos & webinars

   13 July 2018
   Organisation & structure

   WFA talks Better Marketing: The CMO agenda

   WFA, The Economist Group

   At Cannes Lions 2018, global CMOs share their views on the biggest items in their in-tray today: Antonio Lucio (former HP), Roel de…

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5. 
   Benchmarks & surveys

   12 June 2018
   Agency evaluation & performanceAgency managementAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

   Survey on The Future of Agency Rosters

   WFA, The Observatory

      

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6. 
   Event reports

   8 June 2018
   Audience measurementOrganisation & structureMedia transformationData-driven marketing

   Media Forum Meeting Overview (June 2018, Barcelona)

   WFA

    Overview of the Media Forum held in July 2018 in Barcelona.

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7. 
   Reports & whitepapers

   19 February 2018
   Agency managementOrganisation & structure

   Mergers & Acquisitions 2017

   COMvergence

   This study  provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services…

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8. 
   Benchmarks & surveys

   9 October 2017
   Media governanceAgency evaluation & performanceMarketing procurementOrganisation & structure

   Survey on Global internal media structure & organisation

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Survey on Global internal media structure & organisation"
9. 
   Benchmarks & surveys

   12 September 2017
   Agency managementAgency rostersMarketing procurementOrganisation & structure

   Marketing Procurement Category Tree

   WFA

   WFA member survey. For additional details, please log in.

   Read more about "Marketing Procurement Category Tree"
10. 
    Benchmarks & surveys

    4 July 2017
    Integrated marketingOrganisation & structureData & analytics

    Survey Results: Marketing Capability Programmes

    WFA, Circus Street

    WFA member survey. For additional details, please log in.

    Read more about "Survey Results: Marketing Capability Programmes"
11. 
    Benchmarks & surveys

    7 June 2017
    Brand safetyBrand safetyAgency managementInfluencersInfluencersIntegrated marketingBrand reputationOrganisation & structure

    Survey on Social Media & Social Content Management 2017

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Social Media & Social Content Management 2017"
12. 
    Reports & whitepapers

    7 April 2017
    Marketing procurementOrganisation & structure

    Overcoming people & capability challenges

    WFA

    Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…

    Read more about "Overcoming people & capability challenges"