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Organisation & structure
WFA hires Max Schmidt and Joel Gan
Max Schmidt joins the digital policy team in Brussels and Joel Gan joins WFA’s Singapore team.
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Marketing capabilitiesOrganisation & structure
WFA launches Global Media Board
WFA Global Media Board will help make WFA’s Global Media Charter a reality
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Marketing capabilitiesOrganisation & structure
China looks back at 40 years of brand building
CANA launches new working groups and publishes “Blue Book of Chinese Advertisers"
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Marketing capabilitiesOrganisation & structure
What does 2019 hold for marketers?
Advertiser associations around the world share their thoughts.
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Marketing capabilitiesMarketing procurementOrganisation & structure
Sourcing Forum Meeting Overview NY December 2018
The WFA Sourcing Forum members met in New York on December 2018. The key topics include challenges of the sourcing functions,…
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Organisation & structure
The 6 global marketers of 2018 in 12 tweets
Soundbites from top marketers at Coty, Diageo, Ikea, Mastercard, P&G and Unilever.
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Organisation & structure
Charter on responsible advertising launched in Belgium
In late October, UBA launched the Belgian Charter on Socially-Responsible Communication (Communication Socialement…
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Organisation & structure
Singaporean association names new president
Edwin Teoh is the new president of SAA
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Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing
Data Driven Marketing 2018 survey results
WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics
The Road to Content Excellence
The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…
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Organisation & structure
WFA recruits Caroline Pathy to support flagship CMO network
WFA has announced the recruitment of Caroline Pathy as the organisation’s Director of Better Marketing, leading WFA’s…
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics
Report: The Road to Content Excellence
WFA member report. For additional details, please log in.