Related content
-
Brand safetyBrand safetyAgency managementInfluencersInfluencersIntegrated marketingBrand reputationOrganisation & structure
Survey on Social Media & Social Content Management 2017
WFA member survey. For additional details, please log in.
-
Marketing procurementOrganisation & structure
Overcoming people & capability challenges
Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…
-
Organisation & structure
Survey on regional marketing structures
This research was created to draw a picture of regional marketing structures, roles and responsibilities.
-
Agency managementOrganisation & structure
Survey on Working with adtech and martech startups
The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…
-
Organisation & structure
Content marketing survey results
The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…
-
Agency managementAgency remuneration & contractsMarketing procurementOrganisation & structure
Survey on China agency rosters
Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.
-
Marketing capabilitiesMarketing operationsOrganisation & structure
WFA breaks down walls between Insights and Media
Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.
-
Organisation & structure
Benchmark on digital marketing training methods
WFA benchmark conducted for a member looking for digital marketing training methods.
-
Organisation & structure
Marketing in LATAM survey results
This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM.
-
Organisation & structureData & analytics
Benchmark on digital insight and innovation generation
A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…
-
Agency managementMarketing operationsOrganisation & structure
Benchmark on media agency on-boarding - key considerations and pitfalls
A short survey to elicit member experiences in regard to on-boarding a new media agency.
-
Integrated marketingOrganisation & structure
Benchmark on C-suite roles and responsibilities
This benchmark therefore looks at how many WFA members have roles such as CDOs/ CIOs/ CTOs/etc. in their company and what key…