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WFA names expert jury for 2024 Global Marketer of the Year
Leading marketers from Diageo, First Bank of Nigeria, Globant, IBM, Infosys, Nissan, Santander and TATA join…
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Nominations open for WFA Global Marketer of the Year 2024
WFA has launched its annual search for a global marketing star who best harnesses creativity and innovation to deliver for their…
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GARM & Ad Net Zero announce global framework to measure media's carbon emissions
Please note that GARM was discontinued on August 8. See more here.
The Global Media Sustainability Framework is a…
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Setting targets on DEI in production can be a challenge for half of major multinationals
New WFA research shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity,…
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WFA adds new faces to global leadership team
WFA has bolstered its leadership team with new business leaders joining its Executive Committee.
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Digital policyAI
WFA names leadership team for new AI Community
This AI community is designed to help advertisers find the best ways to harness the opportunities of Generative AI while minimising…
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WFA reveals shortlist for Global Marketer of the Year 2023
Expert jury selects top global marketing leaders from AB InBev, L’Oréal, Mattel, McDonald’s and Nestlé.…
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WFA’s Planet Pledge welcomes seven more multinationals
AkzoNobel, Arçelik, Beam Suntory, Group Bel, HP, Nestlé and Vodafone take number of companies to have signed the…
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Marketing procurement
Brands missing social opportunities of sponsorship
Sponsorship to drive sustainability and social equity should be used more by multinational brands, a new WFA report…
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Brand safetyDigital policyBrand safetyMarketing technologyAIMarketing technologyMarketing technology
GenAI figures in most brands’ marketing plans, says new WFA research
A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…
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Marketing effectiveness
Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds
Effectiveness culture is not being delivered because the steps required before and after activation are not in place. Five key areas…
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Diversity & Inclusion
Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion
Despite one in two saying things are improving, inclusion scores remain the same as in 2021. The greatest forms of discrimination…