Posts about Press releases

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  1.    WFA launches guide to diversity and representation in media planning and buying
    Diversity & Inclusion

    WFA launches guide to diversity and representation in media planning and buying

    New framework details potential issues and opportunities in key areas

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  2.    Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board

    Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board

    Will work as co-chair alongside P&G’s Gerry D’Angelo to push further improvements in media practice and the digital…

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  3.    Mondelēz and Sanofi join Planet Pledge
    Brand purposeBrand reputationMarketing operations

    Mondelēz and Sanofi join Planet Pledge

    Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force…

    Read more about "Mondelēz and Sanofi join Planet Pledge"
  4.    WFA names super seven as shortlist for Global Marketer of the Year 2021

    WFA names super seven as shortlist for Global Marketer of the Year 2021

    The voting to choose the new Global Marketer of the Year is open until December 31. The winner will be announced in January 2022 in…

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  5.    EY, Mars and Nomad Foods join WFA’s Planet Pledge

    EY, Mars and Nomad Foods join WFA’s Planet Pledge

    National advertiser associations in Belgium and New Zealand add to the number of countries promoting the scheme to local brands

    Read more about "EY, Mars and Nomad Foods join WFA’s Planet Pledge"
  6.    Majority of major multinationals now investing in gaming in APAC, WFA research
    Gaming

    Majority of major multinationals now investing in gaming in APAC, WFA research

    Senior marketers now have more knowledge and greater interest

    Expected investment has risen nearly three-fold in the last…

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  7.    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability
    Diversity & Inclusion

    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability

    Most common forms of discrimination globally were reported on the basis of age and family…

    Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability"
  8.    Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
    Brand reputation

    Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge

    Drinks companies Asahi Europe & International, Carlsberg Group and Pernod Ricard as well…

    Read more about "Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge"
  9.    Capability gaps creating significant challenges for large advertisers, WFA research
    Media governance

    Capability gaps creating significant challenges for large advertisers, WFA research

    eCommerce, measurement, transparency, in-housing and ESG are all areas where current performance and capability fails to match…

    Read more about "Capability gaps creating significant challenges for large advertisers, WFA research"
  10.    WFA creates three new groups to address key marketer priorities
    Agency managementAgency rostersMarketing capabilities

    WFA creates three new groups to address key marketer priorities

    New Forums will allow for peer-to-peer learning around key areas of concern

    Read more about "WFA creates three new groups to address key marketer priorities"
  11.    Marketing industry launches first-ever global diversity and inclusion census
    Diversity & Inclusion

    Marketing industry launches first-ever global diversity and inclusion census

    Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign,…

    Read more about "Marketing industry launches first-ever global diversity and inclusion census"
  12.    WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
    Diversity & Inclusion

    WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm

    National advertiser and agency associations in 27 markets will promote research and…

    Read more about "WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm"