Posts about Press releases

Related content

  1.    L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year

    L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year

    Award celebrates marketers who have been truly making a difference in 2019. More at…

    Read more about "L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year"
  2.    Estonian Marketing Association joins WFA

    Estonian Marketing Association joins WFA

    TULI Estonia among WFA’s global network of national industry associations in 60 countries

    Read more about "Estonian Marketing Association joins WFA"
  3.    WFA strengthens Asia Leadership team

    WFA strengthens Asia Leadership team

    Unilever’s David Porter to move from current role as APAC Chair, WFA Media Forum to Regional VP, Asia Pacific while new Asia…

    Read more about "WFA strengthens Asia Leadership team"
  4.    Better Ads Standard for short-form video announced
    Ad blocking

    Better Ads Standard for short-form video announced

    The Coalition for Better Ads announced that it has developed a Better Ads Standard for short-form video for desktop, mobile web and…

    Read more about "Better Ads Standard for short-form video announced"
  5.    Marketing leaders take action on harmful online content
    Brand safetyBrand safety

    Marketing leaders take action on harmful online content

    Global Alliance for Responsible Media launches solutions to improve digital safety

    Read more about "Marketing leaders take action on harmful online content"
  6.    WFA names shortlist for Global Marketer of the Year 2019

    WFA names shortlist for Global Marketer of the Year 2019

    Voting starts on December 3 at www.globalmarketeroftheyear.com

    Winner to be announced in January…

    Read more about "WFA names shortlist for Global Marketer of the Year 2019"
  7.    Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures
    Integrated marketing

    Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures

    Efforts to create truly integrated campaigns are still a work in progress for many

    Read more about "Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures"
  8.    WFA and Latin American associations commit to action on harmful ad stereotypes
    Gender & diversity

    WFA and Latin American associations commit to action on harmful ad stereotypes

    Argentina, Brazil, Chile, Colombia and Paraguay agree to support initiative

    Read more about "WFA and Latin American associations commit to action on harmful ad stereotypes"
  9.    WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos
    Gender & diversity

    WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos

    Argentina, Brasil, Chile, Colombia y Paraguay acuerdan apoyar la causa

    Read more about "WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos"
  10.    Global advertisers launch drive to establish cross-media measurement principles
    Audience measurementMedia measurement

    Global advertisers launch drive to establish cross-media measurement principles

    Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency…

    Read more about "Global advertisers launch drive to establish cross-media measurement principles"
  11.    Video gaming goes mainstream in APAC
    GamingMarketing effectiveness

    Video gaming goes mainstream in APAC

    Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest…

    Read more about "Video gaming goes mainstream in APAC"
  12.    WFA and strategic partner Digital Decisions release Digital Media Benchmark
    Ad fraud & verificationBrand safetyMedia governanceBrand safety

    WFA and strategic partner Digital Decisions release Digital Media Benchmark

    New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data

    Read more about "WFA and strategic partner Digital Decisions release Digital Media Benchmark"