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Diversity & Inclusion
Global marketing industry launches 2023 DEI Census
Marketing professionals to share their workplace experiences by filling in anonymous,…
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Agency evaluation & performanceAgency remuneration & contracts
Advertisers believe they are still getting great value from their agencies post pandemic, WFA research
Clients acknowledge the need to pay more for diversity and sustainability commitments, as…
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WFA and jury reveal shortlist for Global Marketer of the Year 2022
Our expert jury has shortlisted top global marketing leaders for our WFA annual award scheme. Voting is now open until the 31st of…
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Agency evaluation & performanceAgency remuneration & contracts
Agencies feel more comfortable being honest with clients, WFA research
But too many soft KPIs and “the wrong KPIs” are a rising concern
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Diversity & Inclusion
Global marketing industry rallies behind second Global DEI Census in March 2023
The results will provide a check on progress in people’s perceptions of diversity,…
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Media governance
Marketing budgets under heavy scrutiny, WFA and Ebiquity research
Marketing and advertising budgets are coming under increasing pressure and heavy scrutiny from finance directors in the volatile and…
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Digital policy
Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows
The new WFA CMO Guide to Data Ethics in Practice offers CMOs practical insight on how to apply ethics to data and…
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Creativity
Marketers failing to overcome key barriers to creativity, WFA research
Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective…
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Content marketingCreativityBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureMarketing effectiveness
WFA launches Global Marketer of the Year 2022
Partners with The Drum to celebrate global and regional marketers and the work…
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Media governanceMarketing capabilities
Marketing facing “worst-ever” talent crisis
Data and analytics, eCommerce and measurement top skills shortage
Read more about "Marketing facing “worst-ever” talent crisis"
Agency managementAgency rostersOrganisation & structureAgency rosters face ongoing reform and revamps
In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows…
Brand safetyBrand safetyGARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
New adjacency standards were unveiled for Feed, Stories, In-stream Video, In-stream Audio and Display overlay; along with plans to…