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  1.    GARM announces new guidelines on misinformation, standards on ad placements, and expansion to cover brand safety within the metaverse
    Brand safetyBrand safety

    GARM announces new guidelines on misinformation, standards on ad placements, and expansion to cover brand safety within the metaverse

    Ahead of Cannes Lions, new adjacency standards are unveiled for Feed, Stories, In-stream Video, In-stream Audio and Display overlay;…

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  2.    WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
    Diversity & Inclusion

    WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion

    Charter defines set of universal requirements for global organisations to improve their…

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  3.    Explosive eCommerce growth drives need for improved brand and performance integration
    Channels

    Explosive eCommerce growth drives need for improved brand and performance integration

    eCommerce-focused multinationals are spending significantly more on performance ads than…

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  4.    WFA President’s Awards recognise exceptional industry initiatives around the world

    WFA President’s Awards recognise exceptional industry initiatives around the world

    Industry Associations from Belgium, Colombia, Kenya, Sweden and the UK recognised for outstanding marketing leadership as Brazil…

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  5.    WFA issues guidance for brands on making credible environmental claims
    Self-regulation

    WFA issues guidance for brands on making credible environmental claims

    New research indicates that 64% of Planet Pledge signatories now have ethical…

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  6.    WFA returns to face-to-face events with Global Marketer Week in Athens

    WFA returns to face-to-face events with Global Marketer Week in Athens

    Speakers include marketing leaders from Dole Sunshine Company, Mastercard, Procter & Gamble and Unilever as well as Sir John…

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  7.    Conny Braams named WFA Global Marketer of the Year 2021

    Conny Braams named WFA Global Marketer of the Year 2021

    Unilever's Chief Digital and Marketing Officer was selected from a shortlist of seven

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  8.    Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge

    Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge

    Twenty-five global brand owners have now signed up to WFA Planet Pledge, representing $43bn in ad global spend.

    National…

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  9.    WFA launches guide to diversity and representation in media planning and buying
    Diversity & Inclusion

    WFA launches guide to diversity and representation in media planning and buying

    New framework details potential issues and opportunities in key areas

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  10.    Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board

    Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board

    Isabel will work as co-chair alongside P&G’s Gerry D’Angelo to push further improvements in media practice and the…

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  11.    Mondelēz and Sanofi join Planet Pledge
    Brand purposeBrand reputationMarketing operations

    Mondelēz and Sanofi join Planet Pledge

    Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force…

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  12.    WFA names super seven as shortlist for Global Marketer of the Year 2021

    WFA names super seven as shortlist for Global Marketer of the Year 2021

    The voting to choose the new Global Marketer of the Year is open until December 31. The winner will be announced in January 2022 in…

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