Posts about Press releases

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  1.    WFA names leadership team for new AI Community
    Digital policyAI

    WFA names leadership team for new AI Community

    This AI community is designed to help advertisers find the best ways to harness the opportunities of Generative AI while minimising…

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  2.    WFA reveals shortlist for Global Marketer of the Year 2023

    WFA reveals shortlist for Global Marketer of the Year 2023

    Expert jury selects top global marketing leaders from AB InBev, L’Oréal, Mattel, McDonald’s and Nestlé.…

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  3.    WFA’s Planet Pledge welcomes seven more multinationals

    WFA’s Planet Pledge welcomes seven more multinationals

    AkzoNobel, Arçelik, Beam Suntory, Group Bel, HP, Nestlé and Vodafone take number of companies to have signed the…

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  4.    Brands missing social opportunities of sponsorship
    Marketing procurement

    Brands missing social opportunities of sponsorship

    Sponsorship to drive sustainability and social equity should be used more by multinational brands, a new WFA report…

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  5.    GenAI figures in most brands’ marketing plans, says new WFA research
    Brand safetyDigital policyBrand safetyMarketing technologyAIMarketing technologyMarketing technology

    GenAI figures in most brands’ marketing plans, says new WFA research

    A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…

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  6.    Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds
    Marketing effectiveness

    Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds

    Effectiveness culture is not being delivered because the steps required before and after activation are not in place. Five key areas…

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  7.    Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion
    Diversity & Inclusion

    Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion

    Despite one in two saying things are improving, inclusion scores remain the same as in 2021. The greatest forms of discrimination…

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  8.    Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
    Brand safetyDigital policyBrand safetyMarketing to childrenDiversity & InclusionBrand purposeBrand reputationDigital transformationMarketing operations

    Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy

    WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…

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  9.    WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
    Media governance

    WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0

    Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering…

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  10.    WFA launches Sustainable Marketing 2030 to close the gap between intent and action
    Brand purposeBrand reputationMarketing operations

    WFA launches Sustainable Marketing 2030 to close the gap between intent and action

    Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has…

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  11.    Global DEI Census extended until 30 April
    Diversity & Inclusion

    Global DEI Census extended until 30 April

    Marketing professionals can share their workplace experiences until 30 April

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  12.    WFA names first-ever co-chairs for Planet Pledge

    WFA names first-ever co-chairs for Planet Pledge

    Asahi and Mars leaders will lead efforts to boost action and knowledge of sustainability within marketing organisations around the…

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