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WFA returns to face-to-face events with Global Marketer Week in Athens
Read more about "WFA returns to face-to-face events with Global Marketer Week in Athens"Speakers include marketing leaders from Dole Sunshine Company, Mastercard, Procter & Gamble and Unilever as well as Sir John…
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Conny Braams named WFA Global Marketer of the Year 2021
Read more about "Conny Braams named WFA Global Marketer of the Year 2021"Unilever's Chief Digital and Marketing Officer was selected from a shortlist of seven
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SustainabilityCredit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge
Read more about "Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge"Twenty-five global brand owners have now signed up to WFA Planet Pledge, representing $43bn in ad global spend.
National…
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Diversity & InclusionWFA launches guide to diversity and representation in media planning and buying
Read more about "WFA launches guide to diversity and representation in media planning and buying"New framework details potential issues and opportunities in key areas
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Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board
Read more about "Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board"Isabel will work as co-chair alongside P&G’s Gerry D’Angelo to push further improvements in media practice and the…
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Brand purposeBrand reputationMarketing operationsSustainabilityMondelēz and Sanofi join Planet Pledge
Read more about "Mondelēz and Sanofi join Planet Pledge"Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force…
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WFA names super seven as shortlist for Global Marketer of the Year 2021
Read more about "WFA names super seven as shortlist for Global Marketer of the Year 2021"The voting to choose the new Global Marketer of the Year is open until December 31. The winner will be announced in January 2022 in…
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EY, Mars and Nomad Foods join WFA’s Planet Pledge
Read more about "EY, Mars and Nomad Foods join WFA’s Planet Pledge"National advertiser associations in Belgium and New Zealand add to the number of countries promoting the scheme to local brands
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GamingMajority of major multinationals now investing in gaming in APAC, WFA research
Read more about "Majority of major multinationals now investing in gaming in APAC, WFA research"Senior marketers now have more knowledge and greater interest
Expected investment has risen nearly three-fold in the last…
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Diversity & InclusionFirst-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability
Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability"Most common forms of discrimination globally were reported on the basis of age and family…
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Brand reputationFour major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
Read more about "Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge"Drinks companies Asahi Europe & International, Carlsberg Group and Pernod Ricard as well…
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Media governanceCapability gaps creating significant challenges for large advertisers, WFA research
Read more about "Capability gaps creating significant challenges for large advertisers, WFA research"eCommerce, measurement, transparency, in-housing and ESG are all areas where current performance and capability fails to match…