Posts about Press releases

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  1.    Global advertisers unveil a collaborative new approach to cross-media measurement
    Audience measurementMedia governance

    Global advertisers unveil a collaborative new approach to cross-media measurement

    UK and US to lead implementation following international peer review

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  2.    Creative in-housing hits 57% among multinationals, WFA report

    Creative in-housing hits 57% among multinationals, WFA report

    Seventy-four percent of in-house agencies have been established in the last five years as digital opportunities drive growth

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  3.    Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
    ProgrammaticMarketing technologyData-driven marketingMarketing technology

    Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals

    In-house and hybrid trading models now used by 84% of respondents

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  4.    WFA launches ultimate guide to value-based Marketing Procurement
    Marketing procurement

    WFA launches ultimate guide to value-based Marketing Procurement

    Global Sourcing Board identifies real-world strategies that drive shift from savings to value

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  5.    WFA makes new appointments to APAC Leadership team

    WFA makes new appointments to APAC Leadership team

    Senior Coca-Cola and GSK executives to take key roles for region

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  6.    Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker
    Marketing operations

    Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker

    Some optimism as more than a quarter feel positive about the business environment for the next six months

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  7.    Brands missing opportunities to become better clients
    Agency evaluation & performance

    Brands missing opportunities to become better clients

    Agencies say wrong KPIs and cost-focused evaluations are limiting opportunities for improvement

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  8.    WFA launches world’s first guide on data ethics for brands
    Digital policyData collection & privacy

    WFA launches world’s first guide on data ethics for brands

    Designed to help advertisers ensure data practices respect consumer interests

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  9.    Marketing Operations expands remit at large multinationals
    Marketing operations

    Marketing Operations expands remit at large multinationals

    Transformation has added strategic marketing support for the CMO and marketing effectiveness to the role as it becomes more critical…

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  10.    Emphasis of CMO role must be on effectively leading multi-faceted teams
    Organisation & structure

    Emphasis of CMO role must be on effectively leading multi-faceted teams

    Marketers expanding remit to include sustainability and data ethics in the next five years

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  11.    Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker
    Marketing operations

    Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker

    Investment down in all channels, with TV suffering a 33% fallCrisis accelerates change in the way marketing…

    Read more about "Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker"
  12.    WFA launches new guide on diversity and inclusion in marketing

    WFA launches new guide on diversity and inclusion in marketing

    New report supports the case for an equitable and accurate representation of race and ethnicity, ability, sexuality, gender identity…

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