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Diversity & Inclusion
WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
Charter defines set of universal requirements for global organisations to improve their…
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Channels
Explosive eCommerce growth drives need for improved brand and performance integration
eCommerce-focused multinationals are spending significantly more on performance ads than…
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WFA President’s Awards recognise exceptional industry initiatives around the world
Industry Associations from Belgium, Colombia, Kenya, Sweden and the UK recognised for outstanding marketing leadership as Brazil…
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Self-regulation
WFA issues guidance for brands on making credible environmental claims
New research indicates that 64% of Planet Pledge signatories now have ethical…
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WFA returns to face-to-face events with Global Marketer Week in Athens
Speakers include marketing leaders from Dole Sunshine Company, Mastercard, Procter & Gamble and Unilever as well as Sir John…
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Conny Braams named WFA Global Marketer of the Year 2021
Unilever's Chief Digital and Marketing Officer was selected from a shortlist of seven
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Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge
Twenty-five global brand owners have now signed up to WFA Planet Pledge, representing $43bn in ad global spend.
National…
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Diversity & Inclusion
WFA launches guide to diversity and representation in media planning and buying
New framework details potential issues and opportunities in key areas
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Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board
Isabel will work as co-chair alongside P&G’s Gerry D’Angelo to push further improvements in media practice and the…
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Brand purposeBrand reputationMarketing operations
Mondelēz and Sanofi join Planet Pledge
Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force…
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WFA names super seven as shortlist for Global Marketer of the Year 2021
The voting to choose the new Global Marketer of the Year is open until December 31. The winner will be announced in January 2022 in…
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EY, Mars and Nomad Foods join WFA’s Planet Pledge
National advertiser associations in Belgium and New Zealand add to the number of countries promoting the scheme to local brands