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Gaming
Majority of major multinationals now investing in gaming in APAC, WFA research
Senior marketers now have more knowledge and greater interest
Expected investment has risen nearly three-fold in the last…
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Diversity & Inclusion
First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability
Most common forms of discrimination globally were reported on the basis of age and family…
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Brand reputation
Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
Drinks companies Asahi Europe & International, Carlsberg Group and Pernod Ricard as well…
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Media governance
Capability gaps creating significant challenges for large advertisers, WFA research
eCommerce, measurement, transparency, in-housing and ESG are all areas where current performance and capability fails to match…
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Agency managementAgency rostersMarketing capabilities
WFA creates three new groups to address key marketer priorities
New Forums will allow for peer-to-peer learning around key areas of concern
Read more about "WFA creates three new groups to address key marketer priorities"
Diversity & InclusionMarketing industry launches first-ever global diversity and inclusion census
Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign,…
Diversity & InclusionWFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
National advertiser and agency associations in 27 markets will promote research and…
WFA President’s Awards recognise exceptional industry initiatives around the world
Industry Associations from France, Japan, Norway, Turkey, the UK and the USA recognised for outstanding marketing…
WFA Global Marketer Week 2022 goes to Athens
Hopes for a return to in-person event with the pandemic under control
Brand purposeMarketing operationsWFA launches Planet Pledge for Marketers
WFA launches framework to help marketers lead on climate change challenge
New research suggests marketers lag corporate…
Brand safetyBrand safetyGARM launches its first-ever measurement report for digital brand safety
First-ever report creates unprecedented transparency across the industry and a new benchmark for charting progress on removing…
WFA names new global leadership team
Unilever’s Conny Braams joins as Deputy President from December 1, Mastercard’s Rajamannar continues as President for…