Posts about Press releases

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  1.    Global advertisers launch drive to establish cross-media measurement principles
    Audience measurementMedia measurement

    Global advertisers launch drive to establish cross-media measurement principles

    Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency…

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  2.    Video gaming goes mainstream in APAC
    GamingMarketing effectiveness

    Video gaming goes mainstream in APAC

    Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest…

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  3.    WFA and strategic partner Digital Decisions release Digital Media Benchmark
    Ad fraud & verificationBrand safetyMedia governanceBrand safety

    WFA and strategic partner Digital Decisions release Digital Media Benchmark

    New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data

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  4.    WFA announces plans to launch the Polish Advertisers Association

    WFA announces plans to launch the Polish Advertisers Association

    Polish Advertisers Association aims to launch by end of 2020

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  5.    WFA launches the Voice Coalition at Cannes Lions
    Voice

    WFA launches the Voice Coalition at Cannes Lions

    Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce

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  6.    WFA launches The State of Advertising report
    Brand reputation

    WFA launches The State of Advertising report

    Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research

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  7.    Global Alliance for Responsible Media launches to address digital safety
    Brand safetyBrand safety

    Global Alliance for Responsible Media launches to address digital safety

    Advertisers, agencies, media companies and platforms, industry organisations come together under the WFA at Cannes

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  8.    WFA launches Global Sourcing Board
    Marketing procurement

    WFA launches Global Sourcing Board

    Goal is to revolutionalise the practice and perception of marketing procurement

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  9.    WFA statement on the "Christchurch Call to Action" in Paris

    WFA statement on the "Christchurch Call to Action" in Paris

    Following the signing of the pledge by a number of national governments and digital platforms at a G7 summit meeting in Paris on May…

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  10.    WFA Global Marketer Week 2020 goes to Singapore

    WFA Global Marketer Week 2020 goes to Singapore

    Fifth visit to APAC in a decade reflecting the region’s importance for brand growth

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  11.    WFA President’s Awards honour marketing leadership initiatives

    WFA President’s Awards honour marketing leadership initiatives

    Advertiser Associations from Australia, Brazil, France, Portugal, Slovenia, Sweden, Turkey and the USA recognised for outstanding…

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  12.    WFA urges brands to hold platforms to account

    WFA urges brands to hold platforms to account

    WFA has called on all brands globally to hold social media platforms to account in light of recent failures to block dangerous and…

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