Posts about Programmatic

Related content

  1.    Spotlight: Preparing for digital media’s privacy-first future | Episode 3
    Media governanceProgrammaticData collection & privacy

    Spotlight: Preparing for digital media’s privacy-first future | Episode 3

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 3"
  2.    Benchmark: Digital in-housing from agency point of view
    ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

    Benchmark: Digital in-housing from agency point of view

    WFA benchmark on In-housing Digital Media, from agencies' point of view

    Read more about "Benchmark: Digital in-housing from agency point of view"
  3.    Spotlight: Preparing for digital media’s privacy-first future | Episode 2
    Media governanceProgrammaticData collection & privacy

    Spotlight: Preparing for digital media’s privacy-first future | Episode 2

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 2"
  4.    Spotlight: Preparing for digital media’s privacy-first future | Episode 1
    Media governanceProgrammaticData collection & privacy

    Spotlight: Preparing for digital media’s privacy-first future | Episode 1

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 1"
  5.    ANA seeks probe of ‘industry waste’ in programmatic advertising in the US
    Media transparencyProgrammatic

    ANA seeks probe of ‘industry waste’ in programmatic advertising in the US

    U.S. advertiser association issues RFP for study on automated ad buying

    Read more about "ANA seeks probe of ‘industry waste’ in programmatic advertising in the US"
  6.    WFA position paper on the EU Digital Markets Act
    Programmatic

    WFA position paper on the EU Digital Markets Act

    WFA’s position paper on the Digital Markets Act, a proposed legislation aimed at addressing the market power of large online…

    Read more about "WFA position paper on the EU Digital Markets Act"
  7.    Spotlight: Digital media and the demise of identity
    Audience measurementChannelsProgrammatic

    Spotlight: Digital media and the demise of identity

    The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it…

    Read more about "Spotlight: Digital media and the demise of identity"
  8.    Media Forum Meeting Overview (November & December 2020)
    Media transparencyProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Media Forum Meeting Overview (November & December 2020)

    Overview of the Media Forum held on 19 November and 3 December 2020

    Read more about "Media Forum Meeting Overview (November & December 2020)"
  9.    Colombian association shines a light on the digital media ecosystem
    Ad fraud & verificationBrand safetyMedia governanceProgrammaticBrand safety

    Colombian association shines a light on the digital media ecosystem

    ANDA Colombia’s new guide provides advice on data privacy, data sources, brand safety, ad fraud and programmatic

    Read more about "Colombian association shines a light on the digital media ecosystem"
  10.    Programmatic & Data Forum Meeting Overview (September 2020)
    ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Programmatic & Data Forum Meeting Overview (September 2020)

    Overview of the Media Forum held on 9 September, 2020.

    Read more about "Programmatic & Data Forum Meeting Overview (September 2020)"
  11.    Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
    ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals

    In-house and hybrid trading models now used by 84% of respondents

    Read more about "Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals"
  12.    Programmatic Data & Technology (2020)
    ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Programmatic Data & Technology (2020)

    The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…

    Read more about "Programmatic Data & Technology (2020)"