Posts about Programmatic

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1. 
   Event reports

   11 July 2019
   ProgrammaticAgency managementAgency rostersMarketing procurementOrganisation & structure

   Sourcing Forum meeting overview (June 2019)

   WFA

   Overview of the Sourcing Forum held on June 26th, 2019 in New York.

   Read more about "Sourcing Forum meeting overview (June 2019)"
2. 
   Event reports

   27 June 2019
   Ad fraud & verificationMedia governanceProgrammatic

   Media Forum Meeting Overview (June 2019, Shanghai)

   WFA

   Overview of the Media Forum held on June 27th, 2019 in Shanghai

   Read more about "Media Forum Meeting Overview (June 2019, Shanghai)"
3. 
   Benchmarks & surveysReports & whitepapers

   17 June 2019
   Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing

   The State of Advertising

   WFA

   WFA has teamed up with The Economist Group for a study into the current state of advertising. 

   Read more about "The State of Advertising"
4. 
   Event reports

   12 April 2019
   Programmatic

   Progressive Programmatic Solutions workshop overview (April 2019)

   WFA, Infectious Media, Ebiquity

   Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore

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5. 
   Benchmarks & surveysReports & whitepapers

   4 April 2019
   Audience measurementProgrammaticDigital transformationMarketing technologyMarketing technology

   APAC Programmatic Maturity Report 2018

   WFA, Infectious Media

   WFA member report. For additional details, please log in.

   Read more about "APAC Programmatic Maturity Report 2018"
6. 
   NewsBenchmarks & surveys

   20 February 2019
   ProgrammaticData-driven marketing

   Nine out of ten marketers in APAC buy media programmatically

   WFA

   Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market

   Read more about "Nine out of ten marketers in APAC buy media programmatically"
7. 
   Event reports

   12 February 2019
   ProgrammaticMedia transformation

   Media Forum meeting overview (February 2019, Singapore)

   WFA

   Overview of the Media Forum held on February 12th, 2019 in Singapore.

   Read more about "Media Forum meeting overview (February 2019, Singapore)"
8. 
   Benchmarks & surveys

   12 February 2019
   ProgrammaticDigital transformationMarketing technologyMarketing technology

   Benchmark: Programmatic Practice & Proficiency in APAC

   WFA

   23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…

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9. 
   Event reports

   25 January 2019
   Media governanceProgrammaticMedia transformation

   Media Forum meeting overview (October 2018, Amsterdam)

   WFA

   Overview of the Media Forum held on October 24th, 2018 in Amsterdam.

   Read more about "Media Forum meeting overview (October 2018, Amsterdam)"
10. 
    Event reports

    25 January 2019
    Ad fraud & verificationMedia governanceProgrammaticMedia transformation

    Media Forum Meeting Overview (November 2018, New York)

    WFA

    Overview of the Media Forum held on November 7th, 2019 in New York.

    Read more about "Media Forum Meeting Overview (November 2018, New York)"
11. 
    Press releasesBenchmarks & surveys

    6 December 2018
    ProgrammaticDigital transformationMarketing technologyMarketing technology

    WFA study ranks countries by programmatic maturity

    WFA

    Advertisers need to tailor approach according to market development

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12. 
    Event reports

    6 December 2018
    ProgrammaticDigital policyData collection & privacy

    DGX meeting materials - (December 2018)

    WFA

    Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

    Read more about "DGX meeting materials - (December 2018)"