Related content
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Programmatic
ISBA investigates the UK’s programmatic supply chain
UK advertiser association publishes study on transparency in programmatic advertising
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ProgrammaticMarketing technologyMarketing procurementMarketing technologyData-driven marketingMarketing technology
Webinar: Making the most of Dynamic Creative Optimisation (DCO)
This webinar covers how to create a unified operating model that brings creative and media closer.
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ProgrammaticMarketing operationsOrganisation & structure
Webinar: In-housing Programmatic Media Success
This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…
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Brand safetyProgrammaticDigital policyBrand safetyData collection & privacy
DGX meeting overview (September 2019)
Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York
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ProgrammaticAgency managementAgency rostersMarketing procurementOrganisation & structure
Sourcing Forum meeting overview (June 2019)
Overview of the Sourcing Forum held on June 26th, 2019 in New York.
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Ad fraud & verificationMedia governanceProgrammatic
Media Forum Meeting Overview (June 2019, Shanghai)
Overview of the Media Forum held on June 27th, 2019 in Shanghai
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Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing
The State of Advertising
WFA has teamed up with The Economist Group for a study into the current state of advertising.
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Programmatic
Progressive Programmatic Solutions workshop overview (April 2019)
Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore
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Audience measurementProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology
APAC Programmatic Maturity Report 2018
WFA member report. For additional details, please log in.
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ProgrammaticData-driven marketing
Nine out of ten marketers in APAC buy media programmatically
Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market
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ProgrammaticMedia transformation
Media Forum meeting overview (February 2019, Singapore)
Overview of the Media Forum held on February 12th, 2019 in Singapore.
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ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology
Benchmark: Programmatic Practice & Proficiency in APAC
23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…