Posts about Programmatic

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  1.    Media Forum Meeting Overview (June 2019, Shanghai)
    Ad fraud & verificationMedia governanceProgrammatic

    Media Forum Meeting Overview (June 2019, Shanghai)

    Overview of the Media Forum held on June 27th, 2019 in Shanghai

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  2.    The State of Advertising
    Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing

    The State of Advertising

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

    Read more about "The State of Advertising"
  3.    Progressive Programmatic Solutions workshop overview (April 2019)
    Programmatic

    Progressive Programmatic Solutions workshop overview (April 2019)

    Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore

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  4.    APAC Programmatic Maturity Report 2018
    Audience measurementProgrammaticDigital transformationMarketing technologyMarketing technology

    APAC Programmatic Maturity Report 2018

    WFA member report. For additional details, please log in.

    Read more about "APAC Programmatic Maturity Report 2018"
  5.    Nine out of ten marketers in APAC buy media programmatically
    ProgrammaticData-driven marketing

    Nine out of ten marketers in APAC buy media programmatically

    Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market

    Read more about "Nine out of ten marketers in APAC buy media programmatically"
  6.    Media Forum meeting overview (February 2019, Singapore)
    Programmatic

    Media Forum meeting overview (February 2019, Singapore)

    Overview of the Media Forum held on February 12th, 2019 in Singapore.

    Read more about "Media Forum meeting overview (February 2019, Singapore)"
  7.    Benchmark: Programmatic Practice & Proficiency in APAC
    ProgrammaticDigital transformationMarketing technologyMarketing technology

    Benchmark: Programmatic Practice & Proficiency in APAC

    23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…

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  8.    Media Forum meeting overview (October 2018, Amsterdam)
    Media governanceProgrammatic

    Media Forum meeting overview (October 2018, Amsterdam)

    Overview of the Media Forum held on October 24th, 2018 in Amsterdam.

    Read more about "Media Forum meeting overview (October 2018, Amsterdam)"
  9.    Media Forum Meeting Overview (November 2018, New York)
    Ad fraud & verificationMedia governanceProgrammatic

    Media Forum Meeting Overview (November 2018, New York)

    Overview of the Media Forum held on November 7th, 2019 in New York.

    Read more about "Media Forum Meeting Overview (November 2018, New York)"
  10.    WFA study ranks countries by programmatic maturity
    ProgrammaticDigital transformationMarketing technologyMarketing technology

    WFA study ranks countries by programmatic maturity

    Advertisers need to tailor approach according to market development

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  11.    DGX meeting materials - (December 2018)
    ProgrammaticDigital policyData collection & privacy

    DGX meeting materials - (December 2018)

    Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

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  12.    Global Programmatic Maturity Report 2018
    Programmatic

    Global Programmatic Maturity Report 2018

    The objective of "Global Programmatic Maturity 2018" research has been to identify a limited number of market categories and…

    Read more about "Global Programmatic Maturity Report 2018"