Posts about Programmatic

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  1.    Sourcing Forum Meeting - Amsterdam November 2018
    ProgrammaticInfluencersProductionMarketing procurement

    Sourcing Forum Meeting - Amsterdam November 2018

    Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018

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  2.    DGX meeting overview (September 2018)
    ProgrammaticDigital policyMarketing technologyData collection & privacyMarketing technology

    DGX meeting overview (September 2018)

    Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

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  3.    DGX meeting overview (October 2018)
    ProgrammaticDigital policyData collection & privacy

    DGX meeting overview (October 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.

    Read more about "DGX meeting overview (October 2018)"
  4.    DGX meeting overview (June 2018)
    ProgrammaticDigital policyData collection & privacy

    DGX meeting overview (June 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.

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  5.    Media Forum Meeting Overview (March 2018, Shanghai)
    Ad fraud & verificationMedia transparencyProgrammatic

    Media Forum Meeting Overview (March 2018, Shanghai)

     Overview of the Media Forum held in March 2018 in Shanghai.

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  6. Programmatic

    Major multinationals hike programmatic budgets while seeking greater control

    WFA study finds increase of 11 percentage points expected 2017/18

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  7.    Webinar: Future of Programmatic Media
    Programmatic

    Webinar: Future of Programmatic Media

    Joint research from WFA and DataXu set out to understand what programmatic areas WFA members will be prioritising in 2018 and…

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  8.    Survey on the Future of Programmatic Media
    ProgrammaticDigital policyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

    Survey on the Future of Programmatic Media

    WFA member survey. For additional details, please log in.

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  9.    Major multinationals identify emerging skills gaps on AI, programmatic and IoT
    ProgrammaticData collection & privacy

    Major multinationals identify emerging skills gaps on AI, programmatic and IoT

    Performance lags priority on digital integration and e-commerce

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  10.    Survey on Global Ad Viewability & Ad Fraud levels
    Ad fraud & verificationAudience measurementProgrammaticMedia measurementDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA member benchmark. For additional details, please log in.

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  11.    Webinar: Reducing fraud in programmatic with ads.txt
    Ad fraud & verificationProgrammatic

    Webinar: Reducing fraud in programmatic with ads.txt

    Webinar with IAB Tech Lab and Google on what ads.txt is all about and how it might improve the ecosystem for clients

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  12.    The contribution of data to digital advertising (Europe, 2017)
    ProgrammaticDigital policyData collection & privacy

    The contribution of data to digital advertising (Europe, 2017)

    This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…

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