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Programmatic
Global Programmatic Maturity Report 2018
The objective of "Global Programmatic Maturity 2018" research has been to identify a limited number of market categories and…
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ProgrammaticInfluencersProductionMarketing procurement
Sourcing Forum Meeting - Amsterdam November 2018
Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018
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ProgrammaticDigital policyMarketing technologyData collection & privacyMarketing technology
DGX meeting overview (September 2018)
Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
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ProgrammaticDigital policyData collection & privacy
DGX meeting overview (October 2018)
Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.
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ProgrammaticDigital policyData collection & privacy
DGX meeting overview (June 2018)
Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.
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Ad fraud & verificationMedia transparencyProgrammatic
Media Forum Meeting Overview (March 2018, Shanghai)
Overview of the Media Forum held in March 2018 in Shanghai.
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Programmatic
Major multinationals hike programmatic budgets while seeking greater control
WFA study finds increase of 11 percentage points expected 2017/18
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Programmatic
Webinar: Future of Programmatic Media
Joint research from WFA and DataXu set out to understand what programmatic areas WFA members will be prioritising in 2018 and…
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ProgrammaticDigital policyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology
Survey on the Future of Programmatic Media
WFA member survey. For additional details, please log in.
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ProgrammaticData collection & privacy
Major multinationals identify emerging skills gaps on AI, programmatic and IoT
Performance lags priority on digital integration and e-commerce
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Ad fraud & verificationAudience measurementProgrammaticMedia measurementDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
WFA member benchmark. For additional details, please log in.
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Ad fraud & verificationProgrammatic
Webinar: Reducing fraud in programmatic with ads.txt
Webinar with IAB Tech Lab and Google on what ads.txt is all about and how it might improve the ecosystem for clients