Posts about Programmatic

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1. 
   Benchmarks & surveys

   4 December 2018
   Programmatic

   Global Programmatic Maturity Report 2018

   WFA, Infectious Media

   The objective of "Global Programmatic Maturity 2018" research has been to identify a limited number of market categories and…

   Read more about "Global Programmatic Maturity Report 2018"
2. 
   Event reports

   8 November 2018
   ProgrammaticInfluencersProductionMarketing procurement

   Sourcing Forum Meeting - Amsterdam November 2018

   WFA

   Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018

   Read more about "Sourcing Forum Meeting - Amsterdam November 2018"
3. 
   Event reports

   6 October 2018
   ProgrammaticDigital policyMarketing technologyData collection & privacyMarketing technology

   DGX meeting overview (September 2018)

   WFA

   Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

   Read more about "DGX meeting overview (September 2018)"
4. 
   Event reports

   3 October 2018
   ProgrammaticDigital policyData collection & privacy

   DGX meeting overview (October 2018)

   WFA

   Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.

   Read more about "DGX meeting overview (October 2018)"
5. 
   Event reports

   4 July 2018
   ProgrammaticDigital policyData collection & privacy

   DGX meeting overview (June 2018)

   WFA

   Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.

   Read more about "DGX meeting overview (June 2018)"
6. 
   Event reports

   14 March 2018
   Ad fraud & verificationMedia transparencyProgrammatic

   Media Forum Meeting Overview (March 2018, Shanghai)

   WFA

    Overview of the Media Forum held in March 2018 in Shanghai.

   Read more about "Media Forum Meeting Overview (March 2018, Shanghai)"
7. Press releasesReports & whitepapers

   9 February 2018
   Programmatic

   Major multinationals hike programmatic budgets while seeking greater control

   WFA

   WFA study finds increase of 11 percentage points expected 2017/18

   Read more about "Major multinationals hike programmatic budgets while seeking greater control"
8. 
   Videos & webinars

   31 January 2018
   Programmatic

   Webinar: Future of Programmatic Media

   WFA, DataXu

   Joint research from WFA and DataXu set out to understand what programmatic areas WFA members will be prioritising in 2018 and…

   Read more about "Webinar: Future of Programmatic Media"
9. 
   Benchmarks & surveys

   25 January 2018
   ProgrammaticDigital policyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

   Survey on the Future of Programmatic Media

   WFA, DataXu

   WFA member survey. For additional details, please log in.

   Read more about "Survey on the Future of Programmatic Media"
10. 
    Press releases

    13 November 2017
    ProgrammaticData collection & privacy

    Major multinationals identify emerging skills gaps on AI, programmatic and IoT

    WFA

    Performance lags priority on digital integration and e-commerce

    Read more about "Major multinationals identify emerging skills gaps on AI, programmatic and IoT"
11. 
    Benchmarks & surveysReports & whitepapers

    12 October 2017
    Ad fraud & verificationAudience measurementProgrammaticMedia measurementDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA, Ebiquity

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
12. 
    Videos & webinars

    4 October 2017
    Ad fraud & verificationProgrammatic

    Webinar: Reducing fraud in programmatic with ads.txt

    WFA, IAB

    Webinar with IAB Tech Lab and Google on what ads.txt is all about and how it might improve the ecosystem for clients

    Read more about "Webinar: Reducing fraud in programmatic with ads.txt"