Posts about Programmatic

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  1. Survey on Global Ad Viewability & Ad Fraud levels
    Benchmarks & surveysReports & whitepapers
    12 October 2017
    Ad fraud & verificationAudience measurementProgrammaticMedia measurementDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA, Ebiquity

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
  2. Webinar: Reducing fraud in programmatic with ads.txt
    Videos & webinars
    4 October 2017
    Ad fraud & verificationProgrammatic

    Webinar: Reducing fraud in programmatic with ads.txt

    WFA, IAB

    Webinar with IAB Tech Lab and Google on what ads.txt is all about and how it might improve the ecosystem for clients

    Read more about "Webinar: Reducing fraud in programmatic with ads.txt"
  3. The contribution of data to digital advertising (Europe, 2017)
    Reports & whitepapers
    8 September 2017
    ProgrammaticDigital policyData collection & privacy

    The contribution of data to digital advertising (Europe, 2017)

    EDAA, IAB

    This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…

    Read more about "The contribution of data to digital advertising (Europe, 2017)"
  4. Webinar: Seeing through the Financial Fog
    Videos & webinars
    28 June 2017
    Media transparencyProgrammatic

    Webinar: Seeing through the Financial Fog

    WFA, Ebiquity

    In this webinar, Bill Bruno, CEO North America at Ebiquity, will reveal results from a programmatic study involving the ANA (US),…

    Read more about "Webinar: Seeing through the Financial Fog"
  5. Survey on Media Governance and Guardianship
    Benchmarks & surveys
    1 June 2017
    Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics

    Survey on Media Governance and Guardianship

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Media Governance and Guardianship"
  6. Programmatic management fee benchmarking
    Benchmarks & surveys
    24 March 2017
    ProgrammaticMedia measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Programmatic management fee benchmarking

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Programmatic management fee benchmarking"
  7. Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?
    Videos & webinars
    21 March 2017
    Programmatic

    Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?

    WFA

     WFA's Matt Green will walk through the major findings from WFA’s recent report on programmatic.

    Read more about "Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?"
  8. News
    9 February 2017
    Programmatic

    WFA reacts to recent stories on ad misplacement

    WFA

    Stephan Loerke, WFA CEO, in relation to the recent headlines in the UK media*

    Read more about "WFA reacts to recent stories on ad misplacement"
  9. News
    30 January 2017
    Programmatic

    Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship

    WFA

    90% are reviewing contracts to secure greater control

    Read more about "Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship"
  10. Press releases
    30 January 2017
    Programmatic

    Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship

    WFA

    90% are reviewing contracts to secure greater control

    Read more about "Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship"
  11. Survey results on Programmatic & trading desks
    Benchmarks & surveys
    12 January 2017
    Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

    Survey results on Programmatic & trading desks

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey results on Programmatic & trading desks"
  12. Webinar: How to Raise your Game and Win in Programmatic
    Videos & webinars
    17 August 2016
    Programmatic

    Webinar: How to Raise your Game and Win in Programmatic

    WFA, DataXu

    James Sampson, Asia Pacific VP & GM at DataXu, continues on from the successful WFA Workshop on Programmatic Buying earlier in…

    Read more about "Webinar: How to Raise your Game and Win in Programmatic"