Posts about Programmatic

Related content

1. 
   Benchmarks & surveys

   11 March 2016
   ProgrammaticData & analyticsData-driven marketing

   Benchmark on the use of DMPs by insights teams to generate consumer insights

   WFA

   WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

   Read more about "Benchmark on the use of DMPs by insights teams to generate consumer insights"
2. 
   Benchmarks & surveys

   18 September 2015
   ChannelsProgrammatic

   Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers

   WFA

   A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5. 

   Read more about "Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers"
3. 
   Videos & webinars

   24 June 2015
   Programmatic

   Webinar on Programmatic Media: Seeing Through the Financial Fog

   WFA, AdFin

   Webinar featuring Andrew Altersohn, CEO of AD/FIN

   Read more about "Webinar on Programmatic Media: Seeing Through the Financial Fog"
4. 
   Benchmarks & surveys

   4 May 2015
   ProgrammaticAgency remuneration & contractsMarketing procurement

   Benchmark on retargeting investment & approach

   WFA

   Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

   Read more about "Benchmark on retargeting investment & approach"
5. 
   Guides & templates

   3 July 2014
   ProgrammaticAgency managementData & analytics

   Guide to Programmatic Media (2014)

   WFA

   An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

   Read more about "Guide to Programmatic Media (2014)"