Posts about Programmatic

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1. 
   Benchmarks & surveys

   12 January 2017
   Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

   Survey results on Programmatic & trading desks

   WFA

    WFA member survey. For additional details, please log in.

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2. 
   Videos & webinars

   17 August 2016
   Programmatic

   Webinar: How to Raise your Game and Win in Programmatic

   WFA, DataXu

   James Sampson, Asia Pacific VP & GM at DataXu, continues on from the successful WFA Workshop on Programmatic Buying earlier in…

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3. 
   Guides & templates

   3 June 2016
   Ad fraud & verificationProgrammaticAd blockingData & analytics

   Compendium of ad fraud knowledge for media investors

   WFA, Botlab.io

    The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

   Read more about "Compendium of ad fraud knowledge for media investors"
4. 
   Benchmarks & surveys

   25 April 2016
   ProgrammaticMarketing procurement

   Survey results on calculating programmatic savings

   WFA

   Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…

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5. 
   Benchmarks & surveys

   11 March 2016
   ProgrammaticData & analyticsData-driven marketing

   Benchmark on the use of DMPs by insights teams to generate consumer insights

   WFA

   WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

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6. 
   Benchmarks & surveys

   18 September 2015
   ChannelsProgrammatic

   Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers

   WFA

   A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5. 

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7. 
   Videos & webinars

   24 June 2015
   Programmatic

   Webinar on Programmatic Media: Seeing Through the Financial Fog

   WFA, AdFin

   Webinar featuring Andrew Altersohn, CEO of AD/FIN

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8. 
   Benchmarks & surveys

   4 May 2015
   ProgrammaticAgency remuneration & contractsMarketing procurement

   Benchmark on retargeting investment & approach

   WFA

   Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

   Read more about "Benchmark on retargeting investment & approach"
9. 
   Guides & templates

   3 July 2014
   ProgrammaticAgency managementData & analytics

   Guide to Programmatic Media (2014)

   WFA

   An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

   Read more about "Guide to Programmatic Media (2014)"