Posts about Project Spring

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  1.    Value at the time of the virus
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitching

    Value at the time of the virus

    Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global…

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  2.    Redefining the marketing procurement value proposition
    Marketing procurement

    Redefining the marketing procurement value proposition

    ProcureCon Marketing London was another great opportunity to gather industry feedback on WFA’s goal of redesigning marketing…

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  3.    WFA launches Global Sourcing Board
    Marketing procurement

    WFA launches Global Sourcing Board

    Goal is to revolutionalise the practice and perception of marketing procurement

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  4.    Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years
    Marketing procurement

    Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years

    It’s clear that there are big opportunities for marketing procurement to fundamentally change the perception of the…

    Read more about "Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years"