Posts about Reports & whitepapers

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  1.    What marketing talent wants
    Marketing capabilitiesMarketing operationsOrganisation & structure

    What marketing talent wants

    Company and marketing department attributes that resonate with today's marketer

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  2.    Decoupling production from the creative agency and the role of the agency producer
    Marketing procurementOrganisation & structure

    Decoupling production from the creative agency and the role of the agency producer

    Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of…

    Read more about "Decoupling production from the creative agency and the role of the agency producer"
  3.    Marketing Transformation - Delivering the future fit organisation
    Digital transformationMarketing operations

    Marketing Transformation - Delivering the future fit organisation

    The subject of marketing transformation and how to deliver a Marketing function that is ‘future fit’ for the digital…

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  4.    WFA’s response to WHO consultation (alcohol marketing)
    Alcohol marketingMarketing law

    WFA’s response to WHO consultation (alcohol marketing)

    WFA’s response to the WHO’s consultation on a working document for development of an action plan to strengthen…

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  5.    WFA Whitepaper on marketing and sustainability

    WFA Whitepaper on marketing and sustainability

    How marketers can reconcile the consumption conundrum

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  6.    European Commission plans to tackle green claims in advertising
    Marketing law

    European Commission plans to tackle green claims in advertising

    An overview of WFA’s outreach on the European Commission’s green claims initiative.

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  7.    Eco-Friendly Practices in Production
    Marketing procurement

    Eco-Friendly Practices in Production

    This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices…

    Read more about "Eco-Friendly Practices in Production"
  8.    Google’s restrictions on food marketing to minors
    Food marketingSelf-regulationMarketing to children

    Google’s restrictions on food marketing to minors

    An overview of Google’s new food marketing policies and a comparative overview of Google’s nutrition criteria…

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  9.    EU Consultation on consumer policy: WFA responses and key messages
    Self-regulationMarketing law

    EU Consultation on consumer policy: WFA responses and key messages

    This document outlines the key messages put forward by the WFA regarding the EU Commission's consultation on its “New…

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  10.    PAG Meeting Overview (September 2020, Brussels)
    Digital policyFood marketingMarketing to childrenMarketing law

    PAG Meeting Overview (September 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 22 September 2020.

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  11.    The endless possibilities of Computer Generated Imagery (CGI)
    Marketing procurement

    The endless possibilities of Computer Generated Imagery (CGI)

    This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.

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  12.    Project Spring
    Marketing procurement

    Project Spring

    A first of its kind guide by WFA on transforming the actions and perception of marketing procurement.

    Read more about "Project Spring"