Posts about Reports & whitepapers

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1. 
   Reports & whitepapers

   8 September 2017
   Ad blockingConsumer insight

   Europe research: Data-driven advertising and Europeans’ internet use

   EDAA, IAB

   This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…

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2. 
   Reports & whitepapers

   8 September 2017
   ProgrammaticDigital policyData collection & privacy

   The contribution of data to digital advertising (Europe, 2017)

   EDAA, IAB

   This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…

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3. 
   Benchmarks & surveysReports & whitepapers

   5 September 2017
   Digital policyData & analyticsData collection & privacy

   Survey on privacy and data management - GDPR (2017)

   WFA

   WFA member survey on how members are evaluating the impact of GDPR on their business.

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4. 
   Reports & whitepapers

   12 April 2017
   Digital policyData collection & privacy

   A marketer's guide to ePrivacy (2017)

   WFA

   An overview of some of the key elements of the proposed ePrivacy revision.

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5. 
   Reports & whitepapers

   11 April 2017
   Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

   Recommendations to master data & tech (2017)

   WFA

   The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

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6. 
   Reports & whitepapers

   7 April 2017
   Marketing procurementOrganisation & structure

   Overcoming people & capability challenges

   WFA

   Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…

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7. 
   Reports & whitepapers

   7 April 2017
   Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

   Best practice: global media transparency & contracts (2017)

   WFA

    Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency…

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8. 
   Reports & whitepapers

   7 April 2017
   Brand reputation

   Brand safety: steps to consider (2017)

   WFA

    The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.

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9. 
   Reports & whitepapers

   24 March 2017
   Ad blocking

   Better Ads Standards (2017)

   Coalition for Better Ads

   The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising…

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10. 
    Benchmarks & surveysReports & whitepapers

    15 February 2017
    Agency managementIntegrated marketing

    Survey on Briefing for integrated communications (2017)

    WFA, The Observatory

    WFA member survey. For additional details, please log in.

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11. 
    Reports & whitepapers

    31 January 2017
    Digital transformationData & analytics

    Five step process to Data Driven Marketing (2017)

    WFA, The Customer Framework

       

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12. 
    Benchmarks & surveysReports & whitepapers

    31 January 2017
    Digital transformationConsumer insightData-driven marketing

    10 steps to close the gap between digital consumers and businesses

    WFA, The Digital Consultancy

       

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