Posts about Skills & talent

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  1.    Benchmark: Measures of investment in marketing capability building
    Marketing capabilities

    Benchmark: Measures of investment in marketing capability building

    WFA member benchmark covering measurement of investment in marketing capability building.

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  2.    Capability Forum Overview (June, 2020)
    Integrated marketing

    Capability Forum Overview (June, 2020)

    Meeting overview and presentations from WFA’s Capability Forum meeting on 4 June 2020, which took place remotely.

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  3.    Webinar: In search of the unicorn marketer
    Marketing operations

    Webinar: In search of the unicorn marketer

    We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.

    Read more about "Webinar: In search of the unicorn marketer"
  4.    Webinar: Digital Asset Management
    Marketing procurementMarketing technologyMarketing technology

    Webinar: Digital Asset Management

    The Marketing Technology landscape continues to grow at lightning speed and shows no sign of slowing. Fuelled by an expectation…

    Read more about "Webinar: Digital Asset Management"
  5.    Building a future-proof marketing procurement strategy
    Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Building a future-proof marketing procurement strategy

    In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…

    Read more about "Building a future-proof marketing procurement strategy"
  6.    Benchmark on Supplier Relationship Management (SRM) models
    Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Benchmark on Supplier Relationship Management (SRM) models

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on Supplier Relationship Management (SRM) models"
  7.    Benchmark on Engaging with local freelancers in Europe
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

    Benchmark on Engaging with local freelancers in Europe

     WFA benchmark with insights on how to engage with relevant freelancer talent locally.

    Read more about "Benchmark on Engaging with local freelancers in Europe"
  8.    The Road to Content Excellence
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    The Road to Content Excellence

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…

    Read more about "The Road to Content Excellence"
  9.    Report: The Road to Content Excellence
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    Report: The Road to Content Excellence

    WFA member report. For additional details, please log in.

    Read more about "Report: The Road to Content Excellence"
  10.    Benchmark on sourcing talent
    Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

    Benchmark on sourcing talent

      WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on sourcing talent"
  11.    Survey on Influencer Marketing
    Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations

    Survey on Influencer Marketing

    WFA member survey. For additional details, please log in.

    Read more about "Survey on Influencer Marketing"
  12.    Benchmark: Sourcing production consultants
    Agency managementProduction

    Benchmark: Sourcing production consultants

    This WFA member benchmark covers how brands are managing complexities around production consultations and evolving their…

    Read more about "Benchmark: Sourcing production consultants"