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Marketing procurement
Webinar: Marketing Procurement Business Intelligence
Webinar with Decideware explores how marketing sourcing teams can better leverage data to make smarter, more effective strategic…
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Agency evaluation & performanceAgency review & pitchingIntegrated marketing
Benchmark on recommended global content agencies
WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…
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Marketing procurementOrganisation & structure
Survey on Global Marketing Category Management
Research on the management, supply base and sourcing resources against over 15 marketing categories.
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Agency managementInfluencersInfluencersMarketing procurementOrganisation & structure
Benchmark on managing usage rights
Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Marketing Sourcing KPIs
The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond…
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ProgrammaticAgency remuneration & contractsMarketing procurement
Benchmark on retargeting investment & approach
Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
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Agency managementAgency review & pitchingMarketing procurement
Survey on digital recruitment agencies used by clients
Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.
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Agency remuneration & contractsMarketing procurement
Benchmark on cost variation in rate cards
Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.
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Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structure
Benchmark on splitting strategic media planning from buying
Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…
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Agency managementAgency remuneration & contractsMarketing procurement
Benchmark on health and safety compliance and media agency contracts
Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.
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Marketing procurement
Webinar: Managing music rights more effectively
Webinar featuring Richard Kirstein, founding partner at Resilient Music LLP, sharing his experience on the evolution of the music…
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Agency managementMarketing technologyMarketing procurementMarketing technologyMarketing technology
Benchmark on working with digital asset management suppliers
Benchmark on working with digital asset management suppliers and software providers who implement workflow management.