Posts about Sustainability - page 2

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  1.    PAG Meeting Overview (April 2021)
    Digital policyDiversity & InclusionMarketing law

    PAG Meeting Overview (April 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 27 April 2021.

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  2.    New research suggests marketers lag corporate progress on the sustainability journey
    Brand purposeBrand reputationMarketing operations

    New research suggests marketers lag corporate progress on the sustainability journey

    Marketers almost unanimously believe that the function can make a difference on this journey

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  3.    WFA launches framework to help marketers lead on climate change challenge
    Brand purposeBrand reputation

    WFA launches framework to help marketers lead on climate change challenge

    Initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change

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  4.    WFA launches Planet Pledge for Marketers
    Brand purposeMarketing operations

    WFA launches Planet Pledge for Marketers

    WFA launches framework to help marketers lead on climate change challenge

    New research suggests marketers lag corporate…

    Read more about "WFA launches Planet Pledge for Marketers"
  5.    Marketing and Sustainability: Closing the Gaps
    Brand purposeMarketing operations

    Marketing and Sustainability: Closing the Gaps

    What can Marketers do to drive Sustainability in their industry?

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  6.    CMO Forum meeting overview (March 2021)
    Agency managementOrganisation & structure

    CMO Forum meeting overview (March 2021)

    Overview of the CMO Forum held remotely on March 9, 2021.

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  7.    Spotlight on sustainability around the world
    Marketing operations

    Spotlight on sustainability around the world

    Guest speaker Christoph Dölitzsch from Latana shares insight on how people’s views of sustainability differ around the…

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  8.    WFA Whitepaper on marketing and sustainability

    WFA Whitepaper on marketing and sustainability

    How marketers can reconcile the consumption conundrum

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  9.    European Commission plans to tackle green claims in advertising
    Marketing law

    European Commission plans to tackle green claims in advertising

    An overview of WFA’s outreach on the European Commission’s green claims initiative.

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  10.    Can marketing help drive a more sustainable future for our planet?

    Can marketing help drive a more sustainable future for our planet?

    Traditionally seen as a ‘consumption driver', is marketing at odds with sustainability or can modern marketing be seen as a…

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  11.    UK ad industry launches initiative to tackle climate emergency
    ProductionBrand purpose

    UK ad industry launches initiative to tackle climate emergency

    Ad Net Zero aims to achieve net-zero emissions by 2030

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  12.    EU Consultation on consumer policy: WFA responses and key messages
    Self-regulationMarketing law

    EU Consultation on consumer policy: WFA responses and key messages

    This document outlines the key messages put forward by the WFA regarding the EU Commission's consultation on its “New…

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