WFA Whitepaper on marketing and sustainability
How marketers can reconcile the consumption conundrum
European Commission plans to tackle green claims in advertising
An overview of WFA’s outreach on the European Commission’s green claims initiative.
Can marketing help drive a more sustainable future for our planet?
Traditionally seen as a ‘consumption driver', is marketing at odds with sustainability or can modern marketing be seen as a…
UK ad industry launches initiative to tackle climate emergency
Ad Net Zero aims to achieve net-zero emissions by 2030
EU Consultation on consumer policy: WFA responses and key messages
This document outlines the key messages put forward by the WFA regarding the EU Commission's consultation on its “New…
Diversity & InclusionMarketing procurement
Sustainability and procurement
Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic…
UK ad industry launches initiative to eliminate negative environmental impact of production
AdGreen is initiated by the Advertising Association’s Climate Action Working Group in partnership with ISBA and IPA
Sourcing Forum meeting overview (September 2020)
Overview of the Sourcing Forum held remotely on September 4, 2020.
Agency managementProductionMarketing procurement
Survey: Global Category Management - Displays & Point-of-Sale
WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).
Diversity & Inclusion
French update programme to make marketing FAIReR
Union des marques and FAIRe signatories strengthen commitments to responsible marketing