Posts about Sustainability

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  1.    Spotlight on sustainability around the world
    Marketing operations

    Spotlight on sustainability around the world

    Guest speaker Christoph Dölitzsch from Latana shares insight on how people’s views of sustainability differ around the…

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  2.    WFA Whitepaper on marketing and sustainability

    WFA Whitepaper on marketing and sustainability

    How marketers can reconcile the consumption conundrum

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  3.    European Commission plans to tackle green claims in advertising
    Marketing law

    European Commission plans to tackle green claims in advertising

    An overview of WFA’s outreach on the European Commission’s green claims initiative.

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  4.    Can marketing help drive a more sustainable future for our planet?

    Can marketing help drive a more sustainable future for our planet?

    Traditionally seen as a ‘consumption driver', is marketing at odds with sustainability or can modern marketing be seen as a…

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  5.    UK ad industry launches initiative to tackle climate emergency
    Brand purpose

    UK ad industry launches initiative to tackle climate emergency

    Ad Net Zero aims to achieve net-zero emissions by 2030

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  6.    EU Consultation on consumer policy: WFA responses and key messages
    Self-regulationMarketing law

    EU Consultation on consumer policy: WFA responses and key messages

    This document outlines the key messages put forward by the WFA regarding the EU Commission's consultation on its “New…

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  7.    Sustainability and procurement
    Marketing procurement

    Sustainability and procurement

    Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic…

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  8.    UK ad industry launches initiative to eliminate negative environmental impact of production
    Brand purpose

    UK ad industry launches initiative to eliminate negative environmental impact of production

    AdGreen is initiated by the Advertising Association’s Climate Action Working Group in partnership with ISBA and IPA

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  9.    Sourcing Forum meeting overview (September 2020)
    Marketing procurement

    Sourcing Forum meeting overview (September 2020)

    Overview of the Sourcing Forum held remotely on September 4, 2020.

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  10.    Survey: Global Category Management - Displays & Point-of-Sale
    Agency managementMarketing procurement

    Survey: Global Category Management - Displays & Point-of-Sale

    WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).

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  11.    French update programme to make marketing FAIReR

    French update programme to make marketing FAIReR

    Union des marques and FAIRe signatories strengthen commitments to responsible marketing

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