Posts about The Economist

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1. 
   Videos & webinars

   13 July 2018
   Data-driven marketing

   WFA talks Better Marketing: Data opportunities

   WFA, The Economist Group

   At Cannes Lions 2018, global CMOs shared their views on the challenges and opportunities brought along by data: Antonio Lucio…

   Read more about "WFA talks Better Marketing: Data opportunities"
2. 
   Videos & webinars

   13 July 2018

   WFA talks Better Marketing: The death of advertising?

   WFA, The Economist Group

   At Cannes Lions 2018, global CMOs shared their views on the future of advertising: Raja Rajamannar (Mastercard), Marc Mathieu…

   Read more about "WFA talks Better Marketing: The death of advertising?"
3. 
   Videos & webinars

   13 July 2018
   Brand purpose

   WFA talks Better Marketing: Purpose

   WFA, The Economist Group

   At Cannes Lions 2018, global CMOs shared their views on purpose in marketing: Keith Weed (Unilever), Roel de Vries (Nissan), Antonio…

   Read more about "WFA talks Better Marketing: Purpose"