Posts about Trends & forecasts

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  1.    Pitch Management - Key Stages for Success
    Agency review & pitching

    Pitch Management - Key Stages for Success

    Agency pitches are large-scale, business-critical undertakings involving many stakeholders, significant time and effort. This…

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  2.    Pitch Smart - A Study by MediaSense

    Pitch Smart - A Study by MediaSense

    MediaSense's global survey of 100+ media agency professionals 

    Read more about "Pitch Smart - A Study by MediaSense"
  3.    The Marketer's Forecast 2024

    The Marketer's Forecast 2024

    MediaLink's global annual survey of 400+ marketing leaders

    Read more about "The Marketer's Forecast 2024"
  4.    Spotlight: Gaming Demystified 2021
    ChannelsGamingIntegrated marketingDigital transformation

    Spotlight: Gaming Demystified 2021

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

    Read more about "Spotlight: Gaming Demystified 2021"
  5.    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
    ChannelsGamingIntegrated marketingDigital transformation

    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

    Read more about "GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming"
  6.    What marketing talent wants
    Marketing capabilitiesMarketing operationsOrganisation & structure

    What marketing talent wants

    Company and marketing department attributes that resonate with today's marketer

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  7.    Survey: Covid-19 global response (September 2020)
    Agency remuneration & contractsMarketing operationsOrganisation & structure

    Survey: Covid-19 global response (September 2020)

    The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…

    Read more about "Survey: Covid-19 global response (September 2020)"
  8.    COVID Compendium for Global Marketers
    Brand safetyChannelsBrand safetyAgency rosters

    COVID Compendium for Global Marketers

    What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.

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  9.    Survey: Covid-19 global response (June 2020)
    Agency remuneration & contractsMarketing operationsOrganisation & structure

    Survey: Covid-19 global response (June 2020)

    The third wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…

    Read more about "Survey: Covid-19 global response (June 2020)"
  10.    Webinar: In search of the unicorn marketer
    Marketing operations

    Webinar: In search of the unicorn marketer

    We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.

    Read more about "Webinar: In search of the unicorn marketer"
  11.    Webinar: GDPR and online advertising - what next?
    Digital policyData collection & privacy

    Webinar: GDPR and online advertising - what next?

    This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next…

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  12.    Webinar: The case for greater diversity and inclusion in marketing
    Diversity & Inclusion

    Webinar: The case for greater diversity and inclusion in marketing

    What can brands do to step up their diversity and inclusion efforts?

    Read more about "Webinar: The case for greater diversity and inclusion in marketing"