Posts about Trends & forecasts

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  1.    Webinar: California Consumer Privacy Act - insights for advertisers
    Digital policyData collection & privacy

    Webinar: California Consumer Privacy Act - insights for advertisers

    Hear from Dan Jaffe, Group EVP Government Relations, ANA (US advertiser association) on key elements of the California Consumer…

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  2.    Webinar: Regulatory pressures on food and beverage marketing around the globe
    Food marketingSelf-regulationMarketing to children

    Webinar: Regulatory pressures on food and beverage marketing around the globe

    This webinar covers regulatory trends that may fundamentally restrict food and beverage companies’ longer term ability to…

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  3.    Webinar: Digital Asset Management
    Marketing procurementMarketing technologyMarketing technology

    Webinar: Digital Asset Management

    The Marketing Technology landscape continues to grow at lightning speed and shows no sign of slowing. Fuelled by an expectation…

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  4.    Webinar: Blockchain in Marketing
    Marketing technologyMarketing technology

    Webinar: Blockchain in Marketing

    During this webinar you can hear from Greg Paull, Principal & Co-Founder, R3, as he offers a global overview of the current…

    Read more about "Webinar: Blockchain in Marketing"
  5.    Gaming Demystified: Unlocking brand growth opportunities in video gaming
    ChannelsGamingIntegrated marketingDigital transformation

    Gaming Demystified: Unlocking brand growth opportunities in video gaming

    Esports is the pinnacle of the gaming industry, where professional gamers compete for sizeable prize pools that rival (and often…

    Read more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"
  6.    Cannes 2019 Wrap
    ChannelsBrand purposeBrand reputation

    Cannes 2019 Wrap

    In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…

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  7.    Effective Agency Management
    Agency managementAgency remuneration & contractsOrganisation & structure

    Effective Agency Management

       

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  8.    The State of Advertising
    Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData & analyticsData-driven marketingMarketing effectiveness

    The State of Advertising

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

    Read more about "The State of Advertising"
  9.    Member barometer 2019
    Data & analytics

    Member barometer 2019

     WFA member survey. For additional details, please log in.

    Read more about "Member barometer 2019"
  10.    Nine out of ten marketers in APAC buy media programmatically
    ProgrammaticData-driven marketing

    Nine out of ten marketers in APAC buy media programmatically

    Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market

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  11.    Poll on Programmatic Practice & Proficiency in APAC
    ProgrammaticIntegrated marketingDigital transformationMarketing technologyMarketing technology

    Poll on Programmatic Practice & Proficiency in APAC

    23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…

    Read more about "Poll on Programmatic Practice & Proficiency in APAC"
  12.    Global Agency Remuneration 2018
    Agency remuneration & contractsAgency review & pitchingMarketing procurement

    Global Agency Remuneration 2018

    This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency…

    Read more about "Global Agency Remuneration 2018"