Posts about Videos & webinars

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  1.    Webinar: The EU Pledge - a practical guide for marketers
    Digital policyFood marketingSelf-regulationMarketing to children

    Webinar: The EU Pledge - a practical guide for marketers

    The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.

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  2.    Webinar: Better sponsorship outcomes through better category management
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Webinar: Better sponsorship outcomes through better category management

    This webinar examines processes and tools for better sponsorship investment management.

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  3.    Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic
    Marketing procurement

    Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic

    This webinar focusses on how experts are expecting the global content production ecosystem to evolve and how brands can respond.

    Read more about "Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic"
  4.    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
    Audience measurementChannelsIntegrated marketingMarketing effectiveness

    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation

    In this webinar focusses on what the future may hold for online video and how brands should treat this medium going…

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  5.    Webinar: How advertising lost sight of creativity and what to do about it
    ChannelsCreativityConsumer insightMarketing effectiveness

    Webinar: How advertising lost sight of creativity and what to do about it

    System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…

    Read more about "Webinar: How advertising lost sight of creativity and what to do about it"
  6.    Webinar+: Crisis clinic - Managing your media in the Covid epidemic
    ChannelsMarketing operations

    Webinar+: Crisis clinic - Managing your media in the Covid epidemic

    This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are…

    Read more about "Webinar+: Crisis clinic - Managing your media in the Covid epidemic"
  7.    Webinar: WFA in 2020 - What’s now, what’s next
    Digital policyMarketing procurement

    Webinar: WFA in 2020 - What’s now, what’s next

    The WFA team presented on priorities shared by our multinational marketing communities over the past year and in the…

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  8.    Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
    ChannelsAgency remuneration & contractsMarketing procurementOrganisation & structure

    Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19

    This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and…

    Read more about "Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19"
  9.    Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
    Alcohol marketingSelf-regulation

    Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol

    The Responsible Marketing Pact (RMP) aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol…

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  10.    Webinar: Making the most of Dynamic Creative Optimisation (DCO)
    ProgrammaticMarketing technologyMarketing procurementMarketing technologyData-driven marketingMarketing technology

    Webinar: Making the most of Dynamic Creative Optimisation (DCO)

    This webinar covers how to create a unified operating model that brings creative and media closer.

    Read more about "Webinar: Making the most of Dynamic Creative Optimisation (DCO)"
  11.    Webinar: Social Commerce in China
    Brand safetyChannelsBrand safetyInfluencersInfluencers

    Webinar: Social Commerce in China

    With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…

    Read more about "Webinar: Social Commerce in China"
  12.    Webinar: The future of cookies and digital advertising
    Digital policyMarketing lawData collection & privacy

    Webinar: The future of cookies and digital advertising

    This webinar covers what emerging privacy regulation and increasing browser restrictions mean for the future of cookies and what…

    Read more about "Webinar: The future of cookies and digital advertising"