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InfluencersInfluencersMarketing procurement
Webinar: A strategic global sourcing approach to influencer content production
As influencer marketing production options increase, available tools multiply, and the competitive marketplace becomes more…
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Digital policy
Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?
In this webinar, WFA will give an overview of GDPR and take a look at how WFA members across the world are preparing, based on…
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Media governance
Webinar: Independent media advisors
Media ‘advising’, encompassing services such as media auditing, contract compliance, consulting, and others, is a…
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Global Marketer of the Year: Keith Weed on the marketing organisation
Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS,…
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Global Marketer of the Year: Keith Weed on agency partners
Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS,…
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Global Marketer of the Year: Keith Weed on making a difference
Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS,…
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Global Marketer of the Year: Keith Weed on 2017 and 2018 priorities
Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS,…
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Digital policyData collection & privacy
Webinar: ePrivacy - what is it and what does it mean for brands? (2018)
In this webinar, WFA will give an overview of the ePrivacy Regulation and answer any questions you may have.
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Programmatic
Webinar: Future of Programmatic Media
Joint research from WFA and DataXu set out to understand what programmatic areas WFA members will be prioritising in 2018 and…
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Channels
Webinar: Total view attribution
This webinar with Ebiquity explains how you can develop a holistic attribution system that takes the best of these approaches to…
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Ad fraud & verificationProgrammatic
Webinar: Reducing fraud in programmatic with ads.txt
Webinar with IAB Tech Lab and Google on what ads.txt is all about and how it might improve the ecosystem for clients
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Agency evaluation & performance
Webinar: Agency evaluations
In this webinar, Richard Benyon, CEO of Decideware, will share results from the latest WFA survey on trends in managing and…